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Sr. Specialist, Experiential Marketing

Company: Nestl-- USA
Location: Arlington
Posted on: January 15, 2022

Job Description:

Foods people love. Brands people trust. And a career that nourishes your future like no other.If you're driven by the passion to do something meaningful that changes lives, Nestl-- is the place for you. Nestl-- USA is one of seven operating companies that make up Nestl--'s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.Position SummaryPrimary Responsibilities

  • Support in the development and execution phases of experiential marketing programs to achieve program KPI's and deliver against brand commercial objectives (75% of time)
  • Actively contribute in the build of strategic and creative direction of experiential programs
  • Support in the management of agency partners during program development and execution phases
  • Support in developing integrated marketing plans, working collaboratively with brand teams and cross-functional partners
  • Provide support and leadership in program execution, collaborating with the Experiential Manager(s), brand teams, and cross-functional partners
  • Ensure QA process is closely followed and work in partnership with agency partners to facilitate where necessary
  • Train agencies on the experiential measurement model, manage data collection and performance tracking utilizing the measurement dashboard; provide ongoing analysis and optimization recommendations
  • Conduct site checks and market visits in the lead up and implementation of programs
    Play a key role in the development and implementation of COE special projects and key initiatives (20% of time)
    • Development of internal presentations, recaps and case studies
    • Stay up to date on experiential and retail trends, and share out across the COE and broader NUSA teams
    • Support in the development and creation of Experiential trend reports and newslettersAdministrative and financial responsibilities in support of the Director, Experiential and COE (5% of time)
      • General administrative support for the Director, Experiential
      • Financial responsibilities related to the Experiential COE budgetIt is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl--. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl-- seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl-- home.The Nestl-- Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Arlington, VA, US, 22209

Keywords: Nestl-- USA, Arlington , Sr. Specialist, Experiential Marketing, Advertising , Arlington, Virginia

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