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Sr Analyst Digital Marketing Analytics

Company: Nestle Purina
Location: Arlington
Posted on: January 13, 2022

Job Description:

Position Summary Reporting into the Head of Marketing Analytics, the Senior Digital Marketing Analyst will provide reporting, analysis, and strategic recommendations to Nestle USA's 30+ brands, agency partners, senior management and other stakeholders across the Center for Marketing Excellence (CME). Leveraging paid, social, owned website and CRM/email data sources, they will enable data-driven decision marketing and provide actionable insights to enhance Nestle's marketing performance. PRIMARY RESPONSIBILITIES: Works with paid media, brand websites, CRM/email, social strategy, influencer, community management, Consumer Marketplace Insights and agency partners to identify data and produce analysis. Works with NUSA's 30+ brand teams to develop and enhance marketing communications plans across paid, owned, and social channels. Uses social media listening and other digital and social analytics tools to develop consumer and product insights. Works to develop key performance indicators and benchmarks suitable for all key NUSA initiatives and other related performance reports. Actively supports digital campaign optimization by developing, standardizing, & delivering NUSA's marketing campaign impact analysis. Collaborates with the CX Marketing Analytics team and media leads to improve and maximize NUSA's collection of data from all digital consumer touch points by providing tagging strategy, documenting tagging process and holding business partners accountable. Elevates NUSA's understanding of the consumer experience by leveraging 1st party, 2nd party, and 3rd party data sources to generate insights. Supports NUSA's analytics efficacy through the formulation of data-driven hypotheses, development of test design, analysis of results, and presentation of insights from marketing and eCommerce efforts. Manages NUSA's reporting requests from start to finish. Works closely with internal partners to develop and refine learning agendas. REQUIREMENTS AND MINIMUM EDUCATION LEVEL: Bachelor's degree, preferably in a business, quantitative, or computer science field (MBA or MA preferred but not required) 2+ years of experience in digital analytics, marketing, social media analytics, IT/data management or consulting General experience in digital marketing and/or social media analytics (e.g. report generation, marketing campaign analysis, web analytics, AB testing, etc.). Strong experience in data analysis and comfort working with a wide range of data sources and data systems to analyze business performance and generate insightful reports. Strong experience using Excel to manipulate data, create reports and model business performance. Strong interpersonal skills and ability to network and work successfully with a wide range of stakeholders. PREFERRED EXPERIENCE: Experience using social listening platforms or social media measurement tools to generate insights and recommendations. Advanced proficiency using Google Analytics to evaluate website performance and derive actionable insights. Experience achieving proficiency in a range of analytics tools and data platforms used to manipulate and extract data (e.g. Google Analytics, Google Tag Manager, Sales Force Marketing Cloud, etc.). Knowledge of coding languages or developer tools, such as SQL, SAS, etc., are an advantage. Knowledge of statistical modeling techniques, media mix, segmentation, research, lifetime value, ROI is an advantage. Experience building or manipulating dashboards in PowerBI. Consumer Packaged Goods (CPG) industry experience.

Keywords: Nestle Purina, Arlington , Sr Analyst Digital Marketing Analytics, Professions , Arlington, Virginia

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