Senior Marketing Manager, SEO & CRO - Remote
Location: Washington
Posted on: June 23, 2025
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Job Description:
Thumbtack helps millions of people confidently care for their
homes. Thumbtack is the one app you need to take care of and
improve your home — from personalized guidance to AI tools and a
best-in-class hiring experience. Every day in every county of the
U.S., people turn to Thumbtack to complete urgent repairs, seasonal
maintenance and bigger improvements. We help homeowners know which
projects to do, when to do them and who to hire from our growing
community of 300,000 local service businesses. If making an impact
inspires you, join us. Imagine what we’ll build together. About the
Marketing Team We’re a team of digital marketers that create
engaging campaigns across channels and we work closely with
cross-functional partners (Brand, Product, Engineering, and Data
Science) to drive growth on both sides of Thumbtack’s marketplace.
We are nimble, and innovative and our team’s mission is to help
customers solve their home care needs by discovering and using
Thumbtack’s platform. About the role We are seeking a highly
experienced Senior Manager, SEO and CRO to drive the holistic
health, performance, and growth of our website through strategic
and technical excellence. This role will be responsible for
overseeing organic search strategy, managing website health,
diagnosing and resolving fluctuations in performance, and leading
cross-functional SEO initiatives. As a senior member of the team,
you will not only execute but also shape our long-term SEO
strategy, ensuring alignment across product, engineering, content,
and marketing teams. What you’ll do Develop & Execute SEO & AIO
Growth Strategy – Build and drive a data-driven roadmap that fuels
sustainable organic growth, optimizing for both traditional search
and AI-powered discovery experiences. Future-Proof for AI-Driven
Search – Stay ahead of evolving AI search models (e.g., Google SGE,
Bing Copilot, Perplexity) and develop strategies to optimize
content for AI-generated results and answer engines. Optimize Web
Experience & Discoverability – Enhance site architecture, internal
linking, structured data, and on-page elements to improve user
engagement and visibility across search ecosystems. Lead Overall
Web Site Health – Conduct in-depth site-wide audits, monitor site
performance (core web vitals, crawlability, indexation), and
scalable solutions for technical SEO issues to ensure search engine
accessibility. Cross-Functional Leadership – Collaborate with
Product, Engineering, Design, and Analytics to embed SEO and
AI-driven strategies into platform and content development.
Performance Analytics & Insights – Analyze search trends, AI-driven
ranking factors, and traffic shifts to identify growth
opportunities and communicate impact to stakeholders. Drive Content
& Marketing Integration – Support content teams in optimizing for
search intent, AI-generated powered recommendations, and best
practices within a headless CMS. In order to be successful, you
must bring Deep expertise in SEO, with 7 years of experience
managing large-scale dual sided marketplace websites. Strong
technical SEO skills, including site architecture, structured data,
Core Web Vitals, log file analysis, and rendering optimization.
Ability to balance execution with strategic thinking and drive
cross-functional initiatives with measurable business impact.
Proficiency in SEO analytics tools (Google Search Console,
BrightEdge, Ahrefs, SimilarWeb, SEMRush, OnCrawl, Screaming Frog,
etc.). Experience leading SEO projects in an agile
product/engineering environment and working with sprint planning.
CRO Expertise & Experimentation – Strong background in A/B testing,
multivariate testing, and user behavior analysis to optimize
conversion paths. Experience with tools like Optimizely, VWO,
Google Optimize, or equivalent. Data-Driven Decision Making –
Proficiency in analyzing user journeys, heatmaps, and funnel
performance using Google Analytics, Amplitude, Fullstory, Hotjar,
or similar to drive UX and conversion improvements. Strong data
analysis skills, with the ability to translate insights into
actionable recommendations. Excellent communication and stakeholder
management skills, with experience influencing cross-functional
teams. Expected salary ranges For candidates living in San
Francisco / Bay Area, San Jose, New York City, or Seattle metros,
the expected salary range for the role is currently $154,800 -
$189,200. For candidates living in Austin, TX or Washington DC
metros or in California, Massachusetts, New Jersey, or Washington
states, the expected salary range for the role is currently
$139,300 - $170,300. For candidates living in all other US
locations, the expected salary range for this role is currently
$124,300 - $160,800. Actual offered salaries will vary and will be
based on various factors, such as calibrated job level,
qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal
opportunity workplace and do not discriminate on the basis of sex,
race, color, age, pregnancy, sexual orientation, gender identity or
expression, religion, national origin, ancestry, citizenship,
marital status, military or veteran status, genetic information,
disability status, or any other characteristic protected by
federal, provincial, state, or local law. We also will consider for
employment qualified applicants with arrest and conviction records,
consistent with applicable law.
Keywords: , Arlington , Senior Marketing Manager, SEO & CRO - Remote, PR / Public Relations , Washington, Virginia