Mgr, Social Marketing/Communications, SHARP CO

Company: Magellan Health
Location: Arlington
Posted on: September 12, 2021

Job Description:

Researches, plans, updates, implements and assesses the SHARP & Resiliency Directorate Strategic Marketing Roadmap/Marketing Concept Plan and associated collateral. Leads marketing programs in support of project objectives.

• Ensures the themes, messages, and desired outcomes are consistent across all channels to include mass media, small media, social media, etc.
• Ensures cost-effective assessments of SHARP & Resiliency Directorate communication/marketing programs through telephonic and web/online survey/focus group platforms designed to reach Army-wide participants/demographics in each Army Command (ACOM)/ Army Service Component Command (ASCC)/Direct Reporting Unit (DRU).
• Leads effective marketing programs in support of project objectives. Assists in the coordination of marketing activities with Government agency personnel and contractor employees. Develops and administers survey instruments to gather market data. Engages in promoting or creating an intended public image for the program.
• Advises the Government on protocol etiquette when interfacing with upper echelon of various agencies.
• Develops letters or forms of notification to advise personnel of overall protocol issues and efforts to encourage contacts and interaction with agencies.
• Writes or selects material for release to various communications media.
• Serves as functional expert in their field and coordinate activities of other marketing/public relations specialists.
• Researches market conditions in local, regional, or national areas, or gathers information. Provides data analysis and recommendations. Drafts replies to media inquiries for approval by responsible Government/contractor authority.
• Duties are typically performed independently and supervises the efforts of mid and junior-level personnel.

Other Job Requirements

Responsibilities

• Master's Degree in Mass Communication, Marketing, Advertising, Public Relations, Health Communication or Journalism.
• Minimum 10 years' experience in planning, developing, executing and assessing social marketing campaigns.
• Tier 1 (NACI) Clearance required upon starting.

• Experience supervising junior and mid-level communications, marketing and public affairs specialists.
• Experience working with and providing guidance to advertising agencies, graphic designers and copywriters.
• Demonstrated experience developing talking points, articles, speeches, scripts, etc. for senior leadership.
• Well-versed in the stages of social marketing as well as social marketing benchmark criteria.
• Demonstrated proficiency of traditional marketing principles, the stages of social marketing, and social marketing benchmark criteria.

General Job Information

Title

Grade

Work Experience

Education

License and Certifications - Required

License and Certifications - Preferred

Magellan Health, Inc. is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled.
Every employee must understand, comply with and attest to the security responsibilities and security controls unique to their
position; and comply with all applicable legal, regulatory, and contractual requirements and internal policies and procedures.

Keywords: Magellan Health, Arlington , Mgr, Social Marketing/Communications, SHARP CO, Other , Arlington, Virginia