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Manager Market, Customer Analytics

Company: Nestle USA
Location: Arlington
Posted on: July 21, 2021

Job Description:

POSITION SUMMARY: 
As the world leader in nutrition, health, and wellness for children from birth to toddler, Gerber Products Company is committed to creating a strong future. We joined the Nestlé Nutrition family in 2007 and have been a partner in parenthood ever since. Our Anything for Baby team works closely with experts to create products that enrich and establish healthy habits for children and are good for the planet as well. A career at Gerber provides meaningful opportunities to develop professionally, and nurture generations to come. Now is the time to define your future, and ours too.

The Manager Consumer and Market Insights will champion insights and analytics for the Gerber Infant Formula and VMS category for the Commercial teams.  Leads and proactively identifies key performance measures (KPIs) reports success metrics and the development of insights that identify challenges and opportunities for the business both in-store and out-of-store. Actively participates in planning efforts by becoming the resident subject matter expert providing unbiased, objective data analysis to address critical business issues supporting strategic decision making for the organization.  
Will leverage multiple data sources including syndicated data from IRI, internal sales data and consumer insights data to: 1) Support commercial team in evaluating and forecasting product performance 2) Report business performance and projections to Senior Leadership 3) Manages and executes custom research projects for IF & VMS and present the voice of consumers and Health Care Professionals  4) Brings thought leadership by monitor industry trends and leveraging external resources.                        
                        
PRIMARY RESPONSIBILITIES:
•Proactively develops and leads monthly sales reporting and business reviews process for all Gerber Infant Formula and VMS retail categories hosting the Commercial Team and Senior Leadership through this process
•Identify key shipment, consumption trends and drivers, as well as new item performance
•Completes monthly reporting package with KPI dashboards for Sales, Marketing, Finance, and Infant Leadership Teams             
•Ensures that data providers, research vendors as well as syndicated suppliers, remain focus on relevant priorities, accurate understanding of the business issues.  Monitors the delivery of process and service improvements and maintain high quality actionable reporting to meet business needs of IF & VMS                
•Support IF & VMS marketing team to manage market research projects: writing research brief, communicate research objectives, identify deliverables, collaborate on methodology development, review questionnaires to ensure that all business objectives are addressed, test online surveys and ensure accuracy and completeness of all deliverables                 
•Plays the role of in-house consultant in understanding consumers & HCPs, business needs, designing and implementing appropriate analytical & research solutions.  Develop and lead Trade & Business Reviews and share best practices by leveraging post promotion tools and sharing with the Commercial Team. Monitor both every day and promotional pricing strategies to ensure compliance to the Playbook                
•Generate insights that help deliver strategic and actionable solutions based on identifying challenges and opportunities on Gerber Infant Formula and VMS business. Will also partner with the commercial team to deeply evaluate any current and potentially future Infant Formula WIC contracts                
 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
•5 years business experience, of which- 2 years include analytic experience: i.e. Nielsen/IRI Client Service or HQ Analytic Support contact for Marketing or Sales in either an Analytic and/or Category     Management role
•Experience developing and hosting presentations that are clear, concise, and appropriate for high level audiences and presenting in front of senior leaders.
• Experience working and thriving within fast-paced environment
• Experience with Nielsen/IRI Advanced Analytics and demonstrated ability to translate insights into actionable strategies
• Demonstrated ability to analyze, interpret and develop actionable recommendations from disparate data sources 
• Experience working with and Advanced skills with Excel, Power Point, and Word, Outlook

Education:
• Bachelor’s degree required
• Master’s/MBA degree a plus

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Keywords: Nestle USA, Arlington , Manager Market, Customer Analytics, Other , Arlington, Virginia

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