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Social Media Content Creator

Company: March of Dimes
Location: Arlington
Posted on: June 13, 2021

Job Description:


  • Execute upon social media strategies ensuring the tactics reach channel goals
  • Conceptualize and execute content for all social channels, with clear understanding of how users engage with social creative across formats and platforms.
  • Collaborate closely with the Creative and Social Media teams to develop high-quality content across all social platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok
  • Execute compelling, stylish animated and video content to support the social editorial calendar
  • Ensure social media content guidelines are aligned with organization's brand, providing a consistent feel and look across all content, ensuring clarity amongst audience
  • Leverage user-generated content as well as influencer-guided content as part of ongoing executions
  • Work together with the social team to understand performance and growth metrics and use the analytic findings to adjust creative for optimizing posts
  • Identify opportunities and gaps in existing social content, provide recommendations on improvements and work to implement changes
  • Propose real-time content based on trending social media conversations
  • Proofread and edit for final copy, prior to publication
  • Edit, resize, and add text to photographs/video for social media using the Adobe Creative Suite, and in-platform tools
  • Contribute to non-social media digital content as needed
  • Develop and maintain strong working relationships across departments to help facilitate success

  • Social Media Innovation
  • Think creatively and develop innovative content to egage with March of Dimes constituents on social media platforms
  • Keeps abreast of current the use of social media platfroms, tools and technologies to support innovation at March of Dimes
  • Stay current with social media design and content trends, best practices and discuss potential impact with team on its work
  • Create POVs, best practices, and assist in developing process documents
  • Collaborate with emerging social media platforms to ensure March of Dimes is fully maximizing engagement potential and expanding brand recognition
  • Maintain positive relationships with agency partners, social media platforms (Facebook,Instagram, Twitter, Tik Tok), and technology platforms (Sprout Social, Momentfeed) to ensure content development is aligned with platfrom regulations and standards

Position Qualifications


  • 5-7 years experience
  • Four year college degree or equivalent experience (specialized ares: Graphic Design, Marketing, Advertising, Communications)
  • Experience with digital fundraising
  • Experience working within social media platfroms such as Facebook, Instagram, Twitter LinkedIn among others.
  • A strong understanding of social media strategy and tactics
  • Highly motivated, able to take high-level direction and execute tasks with minimal guidance

March of Dimes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

  • Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

  • Please view Equal Employment Opportunity Posters provided here.

Keywords: March of Dimes, Arlington , Social Media Content Creator, Other , Arlington, Virginia

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