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Growth Marketing Manager

Company: Mobile Posse
Location: Arlington
Posted on: June 8, 2021

Job Description:

Growth Marketing Manager-1338

Location: Austin, TX or Arlington, VA

Type: Full Time

As a Growth Marketing Manager, you will be responsible for driving user growth enablement and engagement for Digital Turbine's Content Media Business. Our Content Media business is made up of a series of products, First App, First Page, Discover Bar and Minus 1 which are Consumer Content Services that we manage for our Carrier partners. The Growth Marketing Manager will build, track, and optimize campaigns across a variety of growth levers including push notifications, email, SMS and more. You will work closely with cross functional stakeholders in Marketing, Data, Product, Engineering and Yield.

What the Growth Marketing Manager will do:

  • Lead and coordinate the launch of growth and enablement campaigns - using channels such as landing pages, push notifications, SMS, in-app messaging - and products from ideation experimentation, to scaling, measuring, and iterating
  • Identify actionable growth opportunities and best practices to improve the opt-in funnel and onboarding performance
  • Optimize key product funnels and marketing campaigns., across all user stages, to reach growth goals
  • Leverage A/B platforms and other best practices to create and test growth-focused hypotheses
  • Collaborate with Editorial and Product Teams from initial design phase to testing, product development and execution, to increase company KPIs around activation, engagement and retention of product lines
  • Produce campaign messaging and generate campaign creatives as needed
  • Develop dashboards and provides analysis and insights to cross-functional teams and partners on an ongoing basis. Present updates on strategy and results to leadership
  • Be an internal enablement subject matter expert on marketing campaigns, push notification platform/experiences. and AB testing approaches
  • Influence and collaborate with cross-functional teams to gain alignment on new growth opportunities. Make data-driven decisions and work cross-functionally with Product and Engineering teams

Minimum Growth Marketing Manager Qualifications:

  • 3+ years of writing direct marketing messages targeted to specific user segments and with specific goals
  • 3+ years of business-to-consumer growth and enablement experience across marketing and/or product
  • Proficient in Excel and familiar with SQL and data visualization tools (e.g., BigQuery, Matillion and Tableau), with analytics (e.g. GA, Firebase Console) and A/B testing frameworks
  • Previous experience developing pages and campaigns that require custom HTML and CSS
  • Ability to analyze performance, provide insights, and proactively suggest campaign improvements to improve performance and customer lifetime value
  • BS/BA degree or equivalent years of experience

Preferred Growth Marketing Manager Qualifications:

  • 5+ years working in advertising supported, content-based mobile app business models, including deep experience in leading cross functional working groups to drive towards a specific goal
  • Experience growing engagement for a specific product from launching to ramping to maintenance to measurement and strong understanding of the entire software development and testing lifecycle
  • Ability to effectively perform in a high paced, start-up environment and to influence and partner with key internal stakeholder teams: senior leadership, product, design, brand marketing, engineering and finance to ensure shared vision and drive initiatives forward
  • Previous successful experience in a technology, high-growth firms a plus
  • Ability to initiate and drive projects to completion with minimal guidance
  • Excellent presentation skills and comfort presenting to and communicating with senior leadership.
  • Highly analytical with strong skills and judgment to break down challenging problems and come up with solutions

About Digital Turbine

At Digital Turbine, we believe there is better way for smartphone users to discover new apps and content. Our Mobile Delivery Platform makes it easier than ever for people to discover new apps frictionlessly, for operators and OEMs to build new revenue streams, and for advertisers reach users at scale. We are a global mobile technology company that is passionate about delivering the right content to the right person at the right time. Digital Turbine has delivered more than one billion app installs for hundreds of advertisers. More than 22 million smartphone users engage with Digital Turbine's software technology each month across more than 30 global operators and OEMs.

Reasons to Work for Digital Turbine:

  • We're a leader in an evolving industry - The mobile app business is booming and changing every day, which means that we are always adapting to stay ahead of the curve.
  • Take an Opportunity to work with the industry's top talent - Many of our employees have over a decade's worth of experience in the mobile app space. We are a company of 'A' players and only look for the best people to join our team.
  • We live our values - We regularly Laugh and applaud our Results with our Global partners.
  • We're a company that values diversity & inclusion. Everyone has a voice and can make their mark - Every employee has the opportunity to implement new processes, design new programs, and be creative within their unique role.
  • High Growth-We're growing quickly, which gives our employees exciting opportunities to take on new challenges and have a significant impact on the company's future.
  • Flexible work environment - Employees enjoy coming to work in jeans, working in an open environment, and lounging on couches with their laptop. We offer an unlimited vacation policy too! We work hard but respect our employee's work/life balance and general well-being. Freedom is one of our values.
  • Company Equity-- All employees are expected to make an impact, so everyone is granted stock options when they join the company.
  • Equitable Compensation-we believe in every employee's impact, giving every employee annual stock option awards, a bonus that is based on both individual and company performance and we pay a basic Living Wage.
  • When we say global, we mean it-Digital Turbine has 6 physical locations around the world and employees in more than 10 countries.
  • We fuel your "tank"-In addition to a great job with great people, our office kitchens are stocked with plenty of snacks and drinks to help get you through each day.
  • Beer Fridays-Every Friday afternoon, the company breaks away from work to come together and unwind after a busy week. Enjoy coffee, tea, juices, soda and water anytime.

Employment decisions are based on the principles of equal opportunity and affirmative action; without regard to race, creed, color, sex, age, national origin, disability, veteran status, or any other characteristic protected by law.

Keywords: Mobile Posse, Arlington , Growth Marketing Manager, Other , Arlington, Virginia

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