Senior Director, Product Management
Location: Reston
Posted on: June 23, 2025
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Job Description:
Equifax is where you can power your possible. If you want to
achieve your true potential, chart new paths, develop new skills,
collaborate with bright minds, and make a meaningful impact, we
want to hear from you. The Senior Director, Product Management is a
key role within the Government Solutions/ Equifax Workforce
Solutions (EWS) organization, the fastest growing business unit
within Equifax. To help support high double digit growth, we are
looking for a high-performance individual looking to make their
mark to help grow the business and their career. This role balances
Local, State, and Federal Government market short term execution
priorities with long term growth strategies. The position is highly
market/customer driven – and works across the organization
leveraging the skills and knowledge of pricing, product marketing,
sales, market strategy, finance, operations and technology to
address Government market/client needs identified and prioritized
through government industry strategies. This role will work with
the Government Vertical Market Teams to understand the market,
competitive/alternative offerings, drive and define strategic
priorities and identify/execute product initiatives that meet
local/state and federal government needs (existing product bundles,
product enhancements and new product innovation). The Senior
Director, Product Management will work with a cross functional team
to drive a cohesive go-to-market strategy delivering solutions that
create unique value for buyers. The role requires internal and
external thought leadership and the ability to drive initiatives to
execution. This role is a tactical program and product management
role. Must be able to move between understanding strategy, setting
a plan and executing a plan seamlessly. Working across a highly
matrixed organization and leveraging lessons learned from other
organizations will be critical to success. The Senior Director,
Product Management will work a hybrid schedule, working in the
office 3 days per week, from our office in Reston, VA. What You’ll
Do: Market Opportunities: Discover opportunities in the local,
state, and federal government markets by interviewing current and
prospective customers and validating urgent problems to show their
pervasiveness in the market. Market Definition: Map needs within
local, state, and federal government markets and analyze the market
segments to actively pursue. Ensure that the targeted segments are
large enough to support the current/future business and position of
the solution along with other Government products. Business
Plan/Case: Perform an objective analysis of a potential market
opportunity to provide a basis for investment. Articulate learnings
in the market and quantify the risk, including a financial model.
Product Roadmap: Assist in long-term planning and product
diversification. Distribution Strategy: Determine which channels
(web UI, batch, API) best align with the markets buying
preferences. Execution: Collaborate across functions in order to
rapidly deliver new or enhanced solutions to the market. Make quick
and effective decisions while considering many complicated
competing forces in order to hit deadlines and drive revenue.
Product Positioning: Provide Portfolio Marketing with inputs for
creation of positioning, value propositions, and challenger-based
messages to differentiate our solutions. Solution Profitability: In
collaboration with Sales, Finance, and D&A, monitor and analyze
key performance indicators (KPI’s) to determine how well the
solution is performing in the market, how it impacts the company
operations, and ultimately, how it contributes to profit. Recommend
adjustments as needed. Thought Leadership: Serve as a subject
matter expert and provide thought leadership to aid in the
strategic direction and development of webinars, whitepapers,
conference speaking engagements, case studies and other marketing
initiatives. Customer experience: Understand how clients use our
solutions (delivery, on-boarding, experience, etc.); Collaborate
with Portfolio Marketing to develop and maintain key buyer and user
personas; Understand the buying process. What Experience You Need:
Bachelors degree, MBA preferred Minimum 7 years of experience in a
B2B product management or related role in a complex business
environment, including experience with go to market strategy
development. 2 years broad experience in government service
offerings preferred What Could Set You Apart: Experience in the
technology and/or data industries or working with technology and/or
data-related products and services preferred. Ability to make
fact-based recommendations and decisions that align with what is
needed to meet the needs of the organization. Ability to influence
prioritization of solutions / enhancements across a matrix
organization Ability to manage and implement solutions /
enhancements effectively. Strong capability to define and simply
communicate the value proposition of the product for markets and
segments. Excellent written and verbal skills with sensitivity to
diversity of audiences including internal and external groups and
at various levels within an organization. Ability to synthesize and
translate details of solution delivery for various internal
stakeholder groups Ability to adjust to new, changing or ambiguous
situations (e.g., different management styles, new methods, systems
and procedures) and changing priorities within the business and the
marketplace. Direct experience in and understanding of the
government sector Track record of successfully delivering high
quality projects on time in a fast-paced/rapidly changing
environment Extensive analytical skills as evidenced by a proven
ability to quantitatively and qualitatively analyze product
concepts, assess market opportunities/viability, and evaluate
competitive threats Autonomous influencer who can work comfortably
with Marketing, Data & Analytics, Technology, and Sales teams, to
get the job done Equifax is required by law to include a good-faith
salary range for this role. This compensation range takes into
account the wide range of factors that are considered in making
compensation decisions including but not limited to: skill sets;
experience and training; and other business and organizational
needs. At Equifax, it is not typical for an individual to be hired
at or near the top of the range for their role. A reasonable
estimate of the current range is $130,000 to $185,000. This
position is also eligible for our incentive compensation program We
offer comprehensive compensation and healthcare packages, 401k
matching, paid time off, and organizational growth potential
through our online learning platform with guided career tracks. Are
you ready to power your possible? Apply today, and get started on a
path toward an exciting new career at Equifax, where you can make a
difference! Who is Equifax? At Equifax, we believe knowledge drives
progress. As a global data, analytics and technology company, we
play an essential role in the global economy by helping employers,
employees, financial institutions and government agencies make
critical decisions with greater confidence. We work to help create
seamless and positive experiences during life’s pivotal moments:
applying for jobs or a mortgage, financing an education or buying a
car. Our impact is real and to accomplish our goals we focus on
nurturing our people for career advancement and their learning and
development, supporting our next generation of leaders, maintaining
an inclusive and diverse work environment, and regularly engaging
and recognizing our employees. Regardless of location or role, the
individual and collective work of our employees makes a difference
and we are looking for talented team players to join us as we help
people live their financial best. Equifax is an Equal Opportunity
Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
status as a protected veteran.
Keywords: , Arlington , Senior Director, Product Management, IT / Software / Systems , Reston, Virginia