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Sr Specialist Digital Marketing

Company: Nestle
Location: Arlington
Posted on: January 22, 2023

Job Description:

Foods people love. Brands people trust. And a career that nourishes your future like no other.If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.This position is not eligible for Visa Sponsorship.The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media.The OMNI Strategy Sr. Specialist leads the project planning, development and execution of Division and Brand OMNI Channel Marketing and Retail Marketing along iconic brands like Coffee mate, Starbucks and Nesquik in the beverage division.This role will be responsible for budgeting, briefing and execution against Digital Shelf Content, Drive Period Campaigns and Solo brand Retail activations in-store and online. The role will be responsible for business analysis, leveraging Best Practices to drive enhanced ROI, and strong financial rigor in the management of budgets and forecasting. Working in close partnership with the OMNI Retail Marketing, Digital Shelf & Sales teams and the Agency, this position will flawlessly execute the strategies to win in the market place.RESPONSIBILITIES:

Key Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and improving retailer satisfaction scores.Core Responsibilities

  • Develop and Execute plans to drive demand and conversion in the OMNI space
  • Lead eContent organic and paid Search and OMNI Promotional Campaign Execution including:
  • Lead Division on eSearch and Digital Shelf content implementation including: 25%
    • Retailer and Competitive Assessment
    • eContent Strategy
    • Agency Briefing and Project Management
    • Search Strategy Implementation
    • Execute Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation: 25%
      • Solo Brand and Innovation activations
      • Multi-brand activations
      • Scale event activations
      • Lead assortment priority implementation with Brand Teams to ensure the right skills are developed to win with retailer fast growing click and collect and delivery business models. 10%
      • Lead the development of selling materials for Retail Marketing efforts and collaborate with CCSD on account selling meetings. 5%
      • Manage asset creation and project coordination for national and account-specific point of sale materials, merchandiser graphics, and retailer ads 5%
      • Business Analysis and KPI Tracking - Monitor eBusiness and retail marketing sales and KPIs for the Division across key accounts and platforms to ensure Best In Class execution and that we are leveraging all Best Practices to drive ROI 15%
      • Budget - Oversee flawless execution of budgets - non-working and working budgets. Enable stakeholder transparency and strong financial controls are in place. 15%
      • Works independently with general supervision is received from the OMNI Marketing Manager.
      • May be responsible for the development and capabilities of cross-functional resources in Brand and Sales - through influence.
      • Achieving corporate objectives on Market Share, Sales Volume Growth, Category Growth, Brand Equity, Brand Health and Marketing ROI. Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP. Manages assigned budgets.REQUIREMENTS
        • Bachelor's degree required, MBA Preferred
        • 4 years of experience in Sales or Marketing, ecommerce experience preferred
        • Knowledge of Nestle and its trade customer base preferred
        • Travel 10%
        • Strong marketing and promotion experience
        • Deep understanding of focus retailers and their go-to-market strategies
        • Corporate priorities, merch strategy, strengths, weaknesses and marketing assets
        • Ability to influence within and across Divisions203773Employee Referral: $1,000It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.

Keywords: Nestle, Arlington , Sr Specialist Digital Marketing, Hospitality & Tourism , Arlington, Virginia

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