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Digital Paid Media Manager

Company: Astound Broadband Powered by RCN
Location: Arlington
Posted on: July 1, 2024

Job Description:

Location: Hybrid (Remote 4 times a week. Visit the Falls Church, VA office one time a week)***Open to candidates wishing to relocate to the Falls Church, VA / DC area.Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Guided by our cultural values, we recognize that our work can t be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. Position Overview:Astound Broadband is currently searching for a Digital Paid Media Manager! The Digital Paid Media Manager supports the everyday operations of the Paid Media program for Astound Broadband. This is a detail-oriented role acting as a project manager, administrator and consultant within the Paid Media disciplines. The Digital Paid Media Manager runs day-to-day details and operations of Corporate and local digital marketing campaigns to ensure the timeliness and the success of these programs. The Digital Paid Media Manager reports to the Senior Manager, Digital Paid Media, providing excellent customer service within areas of marketing, project management, reporting, invoicing/billing, operational processes, deadlines & delivery, and any other day-to-day needs of the programs. Where you will work:

  • This position will be a hybrid role with one day (2-days max) per week in the Falls Church, VA/DC metro area office. A Day in the Life of the Digital Paid Media Manager:
    • Lead the Affiliate/Partner marketing program with our AOR, maintaining and growing the national Affiliate program
    • Development of annual business plan for Affiliate
    • Sales forecasting, contract management, and brand auditing/publisher compliance
    • Strategic partner identification, recruitment, activation, and optimization
    • Monitor account activity, analyze performance, and identify areas of improvement/promotion or further partnership for increased revenue
    • Ideate and implement testing initiatives in key areas such as ad creatives, promotional schedules, publisher communications, and 3rd-party tools
    • Guide the agency in vetting and partnering with new publishers, foster strategic relationships with key publishers and run tools that drive the channel forward
    • Provide technical assistance to partners, supplying them with creative packages, operational data, reporting and links, tagging, and instrumentation, as needed
    • Keep abreast of competition and issues within the Affiliate/performance marketing industry and relevant products
    • Support day-to-day project management of paid media program/campaigns and programs for local marketing teams
    • Proactively, review/develop campaign documentation including campaign briefs, performance reports, creative briefs, request forms, and new market initiatives. Act as a liaison to B2B and lead Corporate Residential function to support in campaign development, documentation, and logistics.
    • Asset management including, copy, pricing, and other campaign elements
    • Proactively support/assist with workflows to deliver on-time launches and project timelines
    • Support accounting/finance teams in highly accurate and clear budget/invoice management (payment documentations, budget changes, reconciliations). Support fiscal accountability of agency spend, as needed.
    • Take direction from Senior Manager, Digital Paid Media and Digital Marketing SVP to understand and enact campaigns/programs; working, each day, to move priorities and projects along with urgency
    • Review and understand historical testing, innovations and best practices within paid media. Proactively maintain testing documentation and master testing plan with agency. Align with onsite test plans.
    • Publish best practices. Working with agency & Senior Manager, Digital Paid Media - communicate and reinforce best practices that are foundational to the program.
    • Evolve testing program to find gold in new opportunities, devise new tests, and uncover innovations.
    • Design digital paid media campaigns to efficiently drive sales, and meeting company goals in key geographic markets and consumer segments.
    • Be an integral team player fitting in where team and program support is needed.
    • Other duties as assigned What You Bring to the Table:
      • Primarily seeking someone who is well versed and highly knowledgeable in the Multichannel Paid Media space. People Management experience is not required, as we are willing to train the right Paid Media expert to lead our amazing Paid Media team.
      • 3-5 years of Affiliate Marketing, Paid Media or Digital Project Management experience is required
      • 1-3 years of data reporting/analytics experience is required; Ability to read and interpret paid media/digital data is critical
      • Experience with Affiliate networks/platforms: ShareASale, Commission Junction, Clearlink, Impact Radius, etc. is preferred
      • Experience managing testing in marketing disciplines, paid media or general digital preferred
      • Strong computer skills including Google/MS Office Suite, Google Marketing Platform/360, Google Adwords, Google Analytics and strong Excel skills is required; Skills in other modern digital advertising platforms is a plus. Experience with CRM and/or DMP systems is preferred
      • Proven success working in fast paced, innovative environment with a strong ability to multi-task, prioritize and manage multiple deadlines concurrently
      • Track record of commitment and follow-through on simultaneous projects
      • Highly organized, detail oriented and excellent time management required
      • Strong sense of customer service
      • Exceptional communication & interpersonal skills Education:
        • Bachelor s degree required - Major in Business, Marketing/Advertising, or related degree We're Proud to Offer a Comprehensive Benefits Package Including:
          • 401k retirement plan, with employer match
          • Insurance options including: medical, dental, vision, life and STD insurance
          • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
          • Floating Holiday: 40 hours per year
          • Paid Holidays: 7 days per year
          • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
          • Tuition reimbursement program
          • Employee discount program*Benefits listed above are for regular full-time positionsBase Salary: The base salary range for this position is $65,000 - $85,000 plus opportunities for bonus and benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities. Company Mission:Take Care of our CustomersTake Care of Each OtherDo What We Say We Are Going To DoHave Fun! EEO StatementAstound Broadband is proud to be an Equal Opportunity Employer and we are dedicated to cultivating a diverse, equitable and inclusive workplace where employees feel valued, respected and empowered. Discrimination of any kind has no place here. We are dedicated to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity or expression, genetic information, military, veteran status, and any other characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. CCPA Employee Privacy Policy (For California Candidates Only): Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c) Associated topics: booker, consultant, director, expert, lead, leader, monitor, specialist, strategist, supervise

Keywords: Astound Broadband Powered by RCN, Arlington , Digital Paid Media Manager, Executive , Arlington, Virginia

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