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Senior Manager of Individual Giving

Company: National Council on Aging
Location: Arlington
Posted on: June 4, 2024

Job Description:

National Council on Aging

We believe every person deserves to age well. That's why we're on a path to improve the lives of 40 million older adults by 2030. Come join an awesome team and learn about the work we do, the people we serve, and why equitable aging matters now more than ever. At NCOA, we represent the interests of the aging population across the nation, while striving to live out our core values of equity, excellence, and innovation. This is meaningful work where we put "people first" and our employees can learn and grow, where work/life balance is prioritized, and have a flexible hybrid work schedule while being part of a dynamic, collaborative team. We are interested in growing our team with passionate, committed, and innovative individuals. The Senior Manager of Individual Giving will join NCOA at a time of dynamic growth.POSITION SUMMARYThe Senior Manager of Individual Giving works with the Senior Director of Philanthropy to strengthen NCOA's individual giving program to advance NCOA's mission and grow unrestricted revenue from new and existing donors through multi-channel fundraising. The Senior Manager of Individual Giving will join a small frontline fundraising team and collaborate with Advancement Department colleagues to develop, manage, and implement annual giving strategies including seasonal and monthly campaigns, direct mail, social and paid media, email marketing, and other direct response efforts. Essential to this role is the development and implementation of donor stewardship initiatives and a sustained giving program, and embedding best practices in stewardship, retention, and advancement in our fundraising work. This position is highly collaborative, manages work across cross-functional teams in a fast-paced environment and requires keen project management skills, strong presentation and interpersonal skills, and adaptability to pivot between strategic thinking and tactical implementation. The Senior Manager of Individual Giving works to improve key performance metrics with Advancement Team members to increase engagement and donor conversion through multiple channels, e.g., direct mail, email marketing, social and paid media, and other promising platforms.Positions at this level typically report to a senior director and require advanced knowledge and experience as well as management capabilities. Incumbents are required to make independent judgements within their scope of work and require minimal oversight. Incumbents generally have eight or more years of experience in their discipline and a bachelor's degree or the equivalent, as well as substantive and demonstrative experience at this level. Graduate level degrees may be considered in lieu of experience.KEY RESPONSIBILITIESPlanning and Collaboration:In collaboration with the Senior Director of Philanthropy, set the tone and direction of overall individual giving campaigns to achieve the organization's unrestricted giving goal, and the Advancement Department's aggressive donor engagement, conversion, and retention goals.Build on lessons learned and industry best practices to inform individual giving strategies. Develop and manage a donor-informed sustained giving program.Expand and operationalize donor stewardship initiatives that drive annual gift upgrades.Project Management & Campaign Implementation:Create and implement all individual giving campaigns across multiple channels-strengthening existing year-end and spring initiatives, and developing smaller, monthly efforts-that result in a 12-month cadence of giving opportunities for donors and prospects.Create content, manage work with department colleagues, oversee work with vendors, track results, and pivot as needed based on internal needs and campaign response rates.Collaborate with Administrative staff on in-house donor mailings and other fundraising campaigns and donor-stewardship requirements.Implement stewardship initiatives and the sustained giving program.Manage consumer-facing planned giving tools, identify prospects for estate planning education, and facilitate digital/print outreach.Achieve performance measures/accountabilities including but not limited to:Increase annual giving revenue and active donor file through donor acquisition, house file conversion, and donor retention (specific targets to be developed annually).Improve performance of email marketing and social and paid media as fundraising tools.Support the development of a long-term fundraising plan and major gift program for NCOA in collaboration with the Senior Director of Philanthropy and the CDMO.Help achieve national leadership gift goals for the annual fund campaign (targets to be determined).Donor Engagement & Communication:Create donor profiles that drive donor segmentation, acquisition strategies and house file conversion by synthesizing internal and external data.Engage directly with annual fund donors by qualifying their motivations and interests, responding to inquiries, and stewarding their gifts through customized touchpoints.Collaborate with Advancement's Digital & Marcom teams to develop and drive digital marketing strategies that effectively engage and convert donors and prospects.Define cohesive message testing strategies to continually improve donor communications in a methodological manner. Develop messaging and individual giving campaign content in tandem with the Marcom team's efforts to build our brand and reframe aging.Other responsibilities as required.PROFESSIONAL EXPERIENCE/QUALIFICATIONSBachelor's degree and 8+ years of individual giving experience including direct mail, email, and digital engagement.Exceptional interpersonal skills and ability to hit the ground running in a fast-paced, collaborative environment a must.Ability to develop and maintain relationships across all levels of the organization and with a broad spectrum of stakeholders.Strong writing, message development, and project management experience.Demonstrated experience managing and monitoring cross-functional teams on a deadline driven project.Excellent written and verbal presentation skills necessary, including the ability to articulate the case for support so individuals "buy into" NCOA's vision/mission/goals.Interest in major gift and/or related engagement preferred.Familiarity/knowledge of tax laws that impact charitable giving, personal assets, and estates.Strong working knowledge of MS Office, Salesforce, Blackbaud, and other business-related presentation software.Experience in a national non-profit environment highly preferred.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. PHYSICAL DEMANDSOccasionally required to sit. Occasionally required to walk. Occasionally required to reach with hands and arms. Occasionally required to talk or hear. Occasionally required to bend, lift, or climb stairs.Occasionally required to lift light weights (less than 25 pounds). WORK ENVIRONMENTThe noise level in the work environment is usually moderate. SELECTION PROCESSThe selected candidate must reside in the Washington, DC - Maryland - Virginia (DMV) area within 30 calendar days of their start date.We only accept applications that follow the electronic process. No phone calls please. This position is subject to background screening. Qualified applicants should submit a cover letter with salary requirements and resume to the Senior Manager of Individual Giving job posting: NCOA offers generous benefits, including:Medical, Dental, Vision, STD, LTD insurancesPaid vacation, sick, and other types of leave403(b) Retirement planHybrid remote work optionsAnd more! NCOA is an Equal Employment Opportunity Employer and a Diversity, Equity, and Inclusion Champion

Compensation details: 105000-125000 Yearly SalaryPI70a41a0d3f10-25660-34378414

Keywords: National Council on Aging, Arlington , Senior Manager of Individual Giving, Executive , Arlington, Virginia

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