Digital Marketing and CX Manager
Company: Edgewood Management
Location: Gaithersburg
Posted on: April 26, 2024
Job Description:
Digital Marketing and CX ManagerJob Description:The Digital
Marketing and CX (Customer Experience) Manager holds a pivotal role
in developing and executing a dynamic strategy to engage both B2C
and B2B online audiences, including clients, customers, and
employees. This role extends beyond traditional digital strategy
and management to include the innovative use of AI technologies for
content development and enhancing customer and client experiences.
The digital landscape managed encompasses multifamily-specific
portfolio-wide platforms and vendor partners, i.e., ILSs, CRMs, and
websites, alongside major digital channels such as Google/Google
Profiles, GlassDoor.com, Meta, LinkedIn, among others - all with
the goal to elevate our vertically integrated business through
proactive measures and maintain an authentic brand voice to foster
customer loyalty and amplify online advocacy.The position requires
enthusiasm to research and experiment with current and developing
trends and platforms in order to differentiate the Edgewood FCREP
companies. -As a perpetual learner, the Digital Marketing and CX
Manager will consistently identify and manage partners and
opportunities to fiscally optimize the online
campaigns.Additionally, this role -will report to the SVP of
Marketing/CX and collaborate with the Marketing Team to deliver
online marketing campaigns and high-priority projects that help to
maintain and/or improve occupancy, income and elevate the company
brand.HYBRID POSITION - WASHINGTON, DC METRO REGION - THIS ROLE IS
EXPECTED TO BE BASED IN THE COMPANY'S GAITHERSBURG, MD HQ WITH
REMOTE WORK ON MONDAYS/FRIDAYS.Key Responsibilities:
- AI-Driven Digital Strategy: Develop and implement a
comprehensive digital marketing and customer experience strategy
leveraging AI technologies. This includes creating and managing
-personalized content and interactions that resonate with our
diverse audiences to differentiate the Edgewood and FCREP brands in
the marketplace.
- Content Management: Own the responsibility for the continuous
maintenance and updating of content across property websites,
internet listings, and other advertising and digital platforms.
This includes managing copy, video, and photography to ensure our
online presence remains fresh and engaging. Regularly monitor and
report on the performance outcomes of these efforts on a monthly
and quarterly basis.
- Platform and Vendor Management: Oversee the integration and
effective utilization of multifamily-specific and broad digital
platforms, ensuring our partnerships with ILSs, CRMs, and other
vendors are optimized to meet our strategic goals. Employ AI tools
to analyze data, optimize campaigns, and improve customer
interactions.
- Innovation and Trend Analysis: With a keen eye on current and
emerging trends, especially in AI and digital technologies,
experiment and innovate to keep the Edgewood and FCREP brands at
the forefront. Constantly seek new ways to use AI to enhance
content relevance, customer engagement, and operational
efficiency.
- Strategic Collaboration: Work closely with the SVP of
Marketing/CX, marketing, compliance, and operations teams, -to
align digital marketing campaigns with company objectives. Focus on
projects that drive occupancy, income, and brand elevation,
ensuring that AI technologies are effectively leveraged to achieve
these goals.
- Strategic Analysis and Innovation: Conduct detailed monthly and
quarterly analyses to evaluate the performance, strategy, and
innovation across all digital platforms. This includes identifying
best practices, proposing new strategies for improvement, and
leading the integration of innovative approaches to enhance our
online presence and engagement.Qualifications:
- Experience with AI in Marketing: Demonstrated experience in
applying AI technologies within digital marketing strategies to
develop content and elevate customer experience. A strong
understanding of how AI can be utilized to streamline marketing
efforts and personalize customer interactions.
- Digital Marketing Expertise: Proficient in managing a broad
digital landscape, including both multifamily-specific platforms
and major digital channels. Ability to manage vendor partnerships
and optimize platform use.
- Innovative Thinking: A passion for staying ahead of digital
marketing trends, especially in AI. Ability to experiment and
implement innovative solutions that differentiate our brand and
enhance customer engagement.
- Collaborative Skills: Strong collaboration skills to work with
the marketing team and cross-functional partners. Ability to
translate complex AI and digital technologies into strategic
marketing initiatives that support business objectives.
- Communication: Excellent communication skills to articulate the
benefits and outcomes of digitally driven marketing strategies to
stakeholders at all levels.This role is designed for a visionary
digital marketing manager and leader who is passionate about
optimizing and revolutionizing marketing campaigns and customer
experience. If you are driven by innovation, possess a deep
understanding and success rate of managing multiple marketing and
cx platforms to work synergistically and simultaneously, and are
committed to elevating a brand in the competitive multifamily
space, we invite you to apply for this exciting opportunity.Top of
FormRequired Skills and Experience:
- Industry Experience: Minimum 5-7 -years in the multifamily or
real estate industry with a focus on digital marketing, and online
trends is preferred. Candidates with significant digital marketing
experience in customer service-focused industries such as
hospitality and other B2C verticals are also encouraged to
apply.
- Portfolio Management: Minimum 3+ -years of experience managing
marketing responsibilities with multiple portfolios,
clients/audiences and platforms.
- Vendor Collaboration: Experience co-leading vendor partners to
achieve productive partnerships and marketing objectives. A variety
of partners like ad agencies, ILS', influencers, and other digital
partners.
- Social Media Expertise: Strong background in managing social
media campaigns across a variety of platforms.
- Communication Skills: Superior oral and written communication
abilities, with the skill to effectively present and make
recommendations. High integrity, ability to communicate
articulately and concisely, strong interpersonal and partnership
skills, achievement drive, and intellectual curiosity.
- Creativity and Innovation: A creative mindset with a proactive
approach to marketing, able to set and maintain high standards.
Self-starter with strong time management skills who excels at
working in a fast-paced, constantly changing environment.
- Technical Proficiency: Familiarity with Property Management
software Real Page / Yardi), CRM, Google Ad Words, MS Office Suite,
Adobe Suite, Hootsuite, Canva, Venngage, Flipbook, SurveyMonkey,
reputation monitoring software, website design software, MailChimp,
and social media optimization tools.
- Educational Background: BA/BS Degree in Marketing, Business,
Communications, or a related field is required.
- Travel Requirement: Up to 10% travel may be required to
properties, vendors, conferences, and events.
- This role offers a unique opportunity to influence the digital
presence and customer experience strategy of three leading
companies in the multifamily and real estate market. If you are
passionate about digital marketing and have a track record of
innovative content strategy and effective online engagement, we
invite you to apply to join our team.Additional Desired Skills:
- Active member in industry organizations and associations,
advocating for best practices and trends within our
organization.About UsEdgewood Management and FCREP companies are at
the forefront of the multifamily residential market, managing and
supporting a diverse portfolio of over 16,000+ apartment units
across 8 states and the District of Columbia. With a rich history
in both affordable and market-rate housing, we have garnered
recognition from the National Affordable Housing Management
Association (NAHMA) and the National Multi-Housing Council (NMHC).
We provide a comprehensive suite of real estate management,
compliance/leasing, and commercial cleaning services, focusing on
innovative solutions and the complete spectrum of property asset
management including operations, administration, finance,
marketing, compliance, and training.We pride ourselves on offering
a competitive salary and extensive, market-competitive health and
welfare benefits including:
- Medical, Dental & Vision Insurance
- Paid Vacation & Holiday & -Personal/ Sick Leave
- Company Paid Life and AD&D Insurance
- Company Paid Short-Term and -Long-term Disability
- Supplemental Life Insurance
- Dependent Supplemental Life Insurance
- Financial Planning
- Retirement Savings Plan with company matching
- Company outings and eventsEdgewood Management Corporation is
committed to a diverse workforce and is an Equal Opportunity
Employer.
Keywords: Edgewood Management, Arlington , Digital Marketing and CX Manager, Executive , Gaithersburg, Virginia
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