Marketing Manager

Company: American Public Power Association
Location: Arlington
Posted on: January 20, 2023

Job Description:

-
The American Public Power Association (APPA) is seeking a Marketing Manager, this individual creates and executes marketing strategy and budgets, marketing materials and content, and performs other relevant tasks essential for increasing association revenue and event/program participation.
-
Please note: This is not a remote position. Candidates must be in DC, Maryland, or Virginia area. APPA offers a flexible work schedule for full-time employees and the option for telework is available after (3) months of employment (with supervisor approval).

• 
  
• Collaborates with subject matter experts to create annual marketing plans, digital and print marketing collateral, and, when applicable, engagement campaigns for APPA programs and services, including but not limited to: APPA Academy, Legislative Rally, Public Power Lineworkers Rodeo, Reliable Public Power Provider (RP3) program, Smart Energy Provider (SEP) program, Demonstration of Energy & Efficiency Developments (DEED) program, APPA Product Store, APPA membership recruitment and retention, Special case marketing and communications
  
• Recommends strategies to increase awareness and consumption of APPA programs, services, and information resources
  
• Develops and implements marketing campaigns that promote APPA events and programs and generates genuine online and offline traffic
  
• Tracks campaign effectiveness and reports findings to program managers
  
• Creates engaging and informative content for the website, print, digital, and social media, and other APPA content marketing channels
  
• Researches and analyzes market trends and competitors
  
• Manages and monitors the association-wide marketing and communications calendar to support coordination of efforts
  
  • 
    
  • Bachelor's degree in marketing, communication, business, or other-related degree.
    
  • Five years' experience in marketing, advertising, public relations, product development, or communications management.
    
  • Thorough knowledge of and experience with marketing concepts and practices
    
  • Experience with e-marketing platforms (RealMagnet is a plus), geofencing/retargeting (Feathr is a plus), and CRM platforms (Salesforce is a plus)
    
  • Ability to analyze and report quantitative marketing data
    
  • Ability to work collaboratively
    
  • Excellent organizational skills and attention to detail
    
  • Ability to complete long- and short-term projects and tasks on schedule
    
  • Excellent written, verbal, and interpersonal communication skills
    PI201673847

Keywords: American Public Power Association, Arlington , Marketing Manager, Executive , Arlington, Virginia