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Marketing Manager

Company: American Public Power Association
Location: Arlington
Posted on: January 20, 2023

Job Description:

The American Public Power Association (APPA) is seeking a Marketing Manager, this individual creates and executes marketing strategy and budgets, marketing materials and content, and performs other relevant tasks essential for increasing association revenue and event/program participation.
Please note: This is not a remote position. Candidates must be in DC, Maryland, or Virginia area. APPA offers a flexible work schedule for full-time employees and the option for telework is available after (3) months of employment (with supervisor approval).

  • Collaborates with subject matter experts to create annual marketing plans, digital and print marketing collateral, and, when applicable, engagement campaigns for APPA programs and services, including but not limited to: APPA Academy, Legislative Rally, Public Power Lineworkers Rodeo, Reliable Public Power Provider (RP3) program, Smart Energy Provider (SEP) program, Demonstration of Energy & Efficiency Developments (DEED) program, APPA Product Store, APPA membership recruitment and retention, Special case marketing and communications
  • Recommends strategies to increase awareness and consumption of APPA programs, services, and information resources
  • Develops and implements marketing campaigns that promote APPA events and programs and generates genuine online and offline traffic
  • Tracks campaign effectiveness and reports findings to program managers
  • Creates engaging and informative content for the website, print, digital, and social media, and other APPA content marketing channels
  • Researches and analyzes market trends and competitors
  • Manages and monitors the association-wide marketing and communications calendar to support coordination of efforts

    • Bachelor's degree in marketing, communication, business, or other-related degree.
    • Five years' experience in marketing, advertising, public relations, product development, or communications management.
    • Thorough knowledge of and experience with marketing concepts and practices
    • Experience with e-marketing platforms (RealMagnet is a plus), geofencing/retargeting (Feathr is a plus), and CRM platforms (Salesforce is a plus)
    • Ability to analyze and report quantitative marketing data
    • Ability to work collaboratively
    • Excellent organizational skills and attention to detail
    • Ability to complete long- and short-term projects and tasks on schedule
    • Excellent written, verbal, and interpersonal communication skills

Keywords: American Public Power Association, Arlington , Marketing Manager, Executive , Arlington, Virginia

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