Marketing Manager
Company: American Public Power Association
Location: Arlington
Posted on: January 20, 2023
Job Description:
-
The American Public Power Association (APPA) is seeking a Marketing
Manager, this individual creates and executes marketing strategy
and budgets, marketing materials and content, and performs other
relevant tasks essential for increasing association revenue and
event/program participation.
-
Please note: This is not a remote position. Candidates must be in
DC, Maryland, or Virginia area. APPA offers a flexible work
schedule for full-time employees and the option for telework is
available after (3) months of employment (with supervisor
approval).
- Collaborates with subject matter experts to create annual
marketing plans, digital and print marketing collateral, and, when
applicable, engagement campaigns for APPA programs and services,
including but not limited to: APPA Academy, Legislative Rally,
Public Power Lineworkers Rodeo, Reliable Public Power Provider
(RP3) program, Smart Energy Provider (SEP) program, Demonstration
of Energy & Efficiency Developments (DEED) program, APPA Product
Store, APPA membership recruitment and retention, Special case
marketing and communications
- Recommends strategies to increase awareness and consumption of
APPA programs, services, and information resources
- Develops and implements marketing campaigns that promote APPA
events and programs and generates genuine online and offline
traffic
- Tracks campaign effectiveness and reports findings to program
managers
- Creates engaging and informative content for the website,
print, digital, and social media, and other APPA content marketing
channels
- Researches and analyzes market trends and competitors
- Manages and monitors the association-wide marketing and
communications calendar to support coordination of efforts
- Bachelor's degree in marketing, communication, business, or
other-related degree.
- Five years' experience in marketing, advertising, public
relations, product development, or communications
management.
- Thorough knowledge of and experience with marketing concepts
and practices
- Experience with e-marketing platforms (RealMagnet is a plus),
geofencing/retargeting (Feathr is a plus), and CRM platforms
(Salesforce is a plus)
- Ability to analyze and report quantitative marketing
data
- Ability to work collaboratively
- Excellent organizational skills and attention to
detail
- Ability to complete long- and short-term projects and tasks on
schedule
- Excellent written, verbal, and interpersonal communication
skills
PI201673847
Keywords: American Public Power Association, Arlington , Marketing Manager, Executive , Arlington, Virginia
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