Product Marketing Manager
Company: Airlines Reporting Corporation
Posted on: January 19, 2023
Location: US-VA-Arlington - US-FL-Tampa - US-KY-Louisville
Job ID: 2022-2211
# of Openings: 1
Category: Marketing, Design and Communications
About The Role:
** ARC requires all employees to be vaccinated against COVID-19. We
will consider medical and religious accommodations as required by
ARC is hiring a product marketing manager to use broad and deep
knowledge about ARC, its products, customers and the global air
travel industry; the product marketing manager will be responsible
for the creation and management of materials describing a product's
value proposition, positioning, target market, and differentiating
features relative to both other ARC products, as well as
competitors', and the development of product marketing plans
aligned with the broader ARC marketing and communications strategy.
The product marketing manager will conduct market research to
define market segments, assist in the development, design,
distribution and analysis of customer and industry surveys. This
role is key in that it requires strong interaction and
collaboration with the broader marketing and communications team,
product management and sales to create appropriate product
messaging, go-to-market and general marketing plans and sales/buyer
enablement assets. This may require both leading initiatives and
supporting those led by peers. Therefore, the ability to work in a
team is critical.
This role is also responsible for leading key customer engagement
efforts such as customer advocacy and win/loss research. These
require significant interaction with our customers and require
strong communication and interpersonal skills. These efforts
typically will be presented to leadership.
What You'll Get to Do:
Conduct internal and external research to define customer needs,
markets, in support of existing or new products under development.
Provide informational insights regarding customers, markets, and
competitors to measure performance and support product
Complete competitive research to evaluate competitiveness and
Communicate regularly with customers to complete research including
NPS calls, win/loss, customer needs/preferences, attend customer
working group meetings, as well as customer satisfaction
Own development of product positioning documents, value
propositions, buyer/user personas, customer surveys, among others.
Coordinate with the broader marketing and communications team,
product management and sales to develop product marketing plans,
go-to-market strategies, and product development (feature /
functionality), and measure their effectiveness.
Lead customer engagement efforts with goal of capturing customer
interest and needs, product attractiveness/feasibility and
testimonials across product portfolio. This will entail meeting or
interviewing key executives at ARC's travel agency, airline and
You'll Bring These Qualifications:
5+ years of experience in product marketing
Bachelors Degree preferred
Specific airline, travel agency or corporate travel experience,
including air travel distribution and financial settlement is
highly recommended .
Strong, proven understanding of travel data desired. The product
marketing manager needs to understand ARC's: Strategy relative to
the customer group(s) the product serves
Product strategies and value propositions
Market conditions that impact the value of an opportunity for ARC
Knowledge to develop value propositions and statements that
illustrate how our products / solutions can help address those
problems faced by our various customer sets. A wide degree of
creativity and latitude is expected
Play a critical role in enabling product success through strong
research, positioning, persona development and customer
The product marketing manager must have very strong communication
skills, both verbally and written.
Must also be comfortable summarizing and presenting work to key
executives including MDs, VPs, and C-level as needed.
What We Can Offer You:
Joining ARC means joining a team that is motivated, diverse,
creative, collaborative and solutions-oriented. We think big,
embrace challenges, and explore new ideas to lead the way for the
Our employees value the hands-on learning and professional
development opportunities that allow them to expand their skills
and grow their career in new, dynamic ways.
ARC offers WorkFlex . WorkFlex is ARC's new work model, allowing
employees in eligible roles to work virtually without set days in
the office. ARC employees can work from the office, at home or any
combination of the two. There will be times when it is important to
gather in-person and WorkFlex employees will be expected to come
into the office or another location, when needed.
We offer a highly competitive, comprehensive benefits package so
you can worry less and focus on what truly matters.
By joining ARC, you will partner with top minds in the industry as
we use data and technology to innovate how the world travels.
EOE M/F/D/V Females and Minorities Encouraged to Apply
Keywords: Airlines Reporting Corporation, Arlington , Product Marketing Manager, Executive , Arlington, Virginia
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