Product Marketing Manager

Company: Airlines Reporting Corporation
Location: Arlington
Posted on: January 19, 2023

Job Description:

Location: US-VA-Arlington - US-FL-Tampa - US-KY-Louisville
Job ID: 2022-2211
# of Openings: 1
Category: Marketing, Design and Communications

About The Role:

** ARC requires all employees to be vaccinated against COVID-19. We will consider medical and religious accommodations as required by law **

ARC is hiring a product marketing manager to use broad and deep knowledge about ARC, its products, customers and the global air travel industry; the product marketing manager will be responsible for the creation and management of materials describing a product's value proposition, positioning, target market, and differentiating features relative to both other ARC products, as well as competitors', and the development of product marketing plans aligned with the broader ARC marketing and communications strategy. The product marketing manager will conduct market research to define market segments, assist in the development, design, distribution and analysis of customer and industry surveys. This role is key in that it requires strong interaction and collaboration with the broader marketing and communications team, product management and sales to create appropriate product messaging, go-to-market and general marketing plans and sales/buyer enablement assets. This may require both leading initiatives and supporting those led by peers. Therefore, the ability to work in a team is critical.

This role is also responsible for leading key customer engagement efforts such as customer advocacy and win/loss research. These require significant interaction with our customers and require strong communication and interpersonal skills. These efforts typically will be presented to leadership.

What You'll Get to Do:

Conduct internal and external research to define customer needs, markets, in support of existing or new products under development. Provide informational insights regarding customers, markets, and competitors to measure performance and support product development.
Complete competitive research to evaluate competitiveness and product positioning/messaging.
Communicate regularly with customers to complete research including NPS calls, win/loss, customer needs/preferences, attend customer working group meetings, as well as customer satisfaction outreach.
Own development of product positioning documents, value propositions, buyer/user personas, customer surveys, among others. Coordinate with the broader marketing and communications team, product management and sales to develop product marketing plans, go-to-market strategies, and product development (feature / functionality), and measure their effectiveness.
Lead customer engagement efforts with goal of capturing customer interest and needs, product attractiveness/feasibility and testimonials across product portfolio. This will entail meeting or interviewing key executives at ARC's travel agency, airline and other partners.

You'll Bring These Qualifications:

5+ years of experience in product marketing
Bachelors Degree preferred
Specific airline, travel agency or corporate travel experience, including air travel distribution and financial settlement is highly recommended .
Strong, proven understanding of travel data desired. The product marketing manager needs to understand ARC's: Strategy relative to the customer group(s) the product serves
Product strategies and value propositions
Market conditions that impact the value of an opportunity for ARC to exploit

Knowledge to develop value propositions and statements that illustrate how our products / solutions can help address those problems faced by our various customer sets. A wide degree of creativity and latitude is expected
Play a critical role in enabling product success through strong research, positioning, persona development and customer engagement.
The product marketing manager must have very strong communication skills, both verbally and written.
Must also be comfortable summarizing and presenting work to key executives including MDs, VPs, and C-level as needed.

What We Can Offer You:

Joining ARC means joining a team that is motivated, diverse, creative, collaborative and solutions-oriented. We think big, embrace challenges, and explore new ideas to lead the way for the travel industry.
Our employees value the hands-on learning and professional development opportunities that allow them to expand their skills and grow their career in new, dynamic ways.
ARC offers WorkFlex . WorkFlex is ARC's new work model, allowing employees in eligible roles to work virtually without set days in the office. ARC employees can work from the office, at home or any combination of the two. There will be times when it is important to gather in-person and WorkFlex employees will be expected to come into the office or another location, when needed.
We offer a highly competitive, comprehensive benefits package so you can worry less and focus on what truly matters.
By joining ARC, you will partner with top minds in the industry as we use data and technology to innovate how the world travels.

EOE M/F/D/V Females and Minorities Encouraged to Apply

PM21

PI200716786

Keywords: Airlines Reporting Corporation, Arlington , Product Marketing Manager, Executive , Arlington, Virginia