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Vice President of Digital, Political

Company: TLC Political
Location: Arlington
Posted on: November 22, 2022

Job Description:

TLC Political is an award-winning direct response marketing agency that is seeking a Vice President of Digital, Political to join our Political Practice.
Our Political Practice specializes in custom voter contact, fundraising, and issue advocacy programs for Republican candidates, committees, and causes. You can check out our work and the conservative clients we serve at
The Vice President of Digital, Political will work on integrated multichannel strategies and utilize the latest tools in ad tech, email marketing, and web development to reach, engage, and convert target audiences for Republican candidates, committees, and causes. This position will also interact with the Sales Department in support of new client acquisition and onboarding. They will report to the Senior Vice President, Political.
What you'll be doing

  • Managing TLC Political's digital services for the Political Practice, including overseeing strategy, production, client relationships, vendor relationships, business administration, and special projects
  • Periodically reviewing TLC Political's digital technology stack (e.g., email vendor, ad platforms, etc.), pricing structures, and workflow processes
  • Driving the digital team's technology and process implementation and adoption efforts
  • Leading the execution of clients' digital campaigns with a specific focus on critical and creative testing
  • Creating campaign projections for clients, pulling metrics, analyzing results, and providing strategic recommendations for metric improvements
  • Managing the creative process with the graphic design and web development teams
  • Overseeing email builds and deployment in various email platforms
  • Pulling metrics and preparing reports
  • Supervising multichannel digital ad campaign setup, optimization, and reporting using various platforms such as our demand-side platform, Facebook, Twitter, and Google Ads
  • Staying on top of industry trends
  • Identifying new strategies and opportunities in the digital space and proactively presenting them to clients
  • Supporting digital sales efforts by drafting RFP responses and proposals for new business
  • Onboarding new clients, developing projections, and overseeing the discovery period with the Political practice's account team
  • Overseeing the Political practice's digital team with a focus on fostering a positive work environment that engages the team, encourages learning, and facilitates growth
  • Communicating effectively to ensure the bridge between strategy and execution is clearly understood and efficiently managed amongst the digital team
  • Mentoring and coaching team members, including providing guidance with trainings and professional development
  • Monitoring the profitability of the digital portfolio as well as implementing tactics to improve efficiencies and achieve clients' objectives
  • Communicating and monitoring proper billing procedures
    What we'd like to see
    • 7+ years of experience in digital, marketing, or advertising (experience at an agency or GOP campaign preferred)
    • Strong customer service skills and the ability to establish and maintain goodwill with clients
    • Effective communication skills, giving you the ability to present information, respond, and follow up on questions and inquiries from clients and managers with clarity
    • Excellent writing and editing skills, especially for industry-related documents (e.g., strategy proposals, creative briefs, results analyses, etc.)
    • Self-starter with a demonstrated capability to manage multiple projects, prioritize a variety of tasks, and think on your feet to meet ever-changing needs and deadlines
    • Exceptional organizational skills and attention to detail
    • Comfortable working in a fast-paced, deadline-driven environment with quick turnarounds
    • Experience in building and deploying emails, working in digital ad platforms, and using Salesforce or other CRMs
    • Proficient in the use of project management software
    • Ability to delegate tasks and manage a small team
    • Experienced in giving, receiving, and sharing feedback
    • Adept at problem solving, resolving conflicts, and suggesting ways to improve processes
    • Results-oriented and team-first attitude
    • Inclination to learn and grow professionally
    • Desire to work for a values-driven company that seeks to improve the world for the better
      What we offer
      • Competitive compensation
      • 401(k) with match
      • Medical, dental, vision, life, and disability insurances
      • Flexible PTO and generous holiday observances
      • Learning and professional development opportunities
      • Paid parental leave
      • Company-sponsored volunteering
      • Remote work
      • Collaborative and entrepreneurial work environment
      • The opportunity to be part of a friendly, dynamic, and hardworking team excited about delivering high-quality work and great results for our clients
        About usTLC Political is a full-service direct response marketing agency that specializes in custom voter contact, fundraising, and issue advocacy programs for Republican candidates, committees, and causes. Rooted in data, our team of experts works tirelessly to provide highly targeted and creative communications that drive powerful results. In fact, we've raised historic amounts of critical revenue and executed award-winning campaign strategies for some of the nation's largest and most high-profile political brands, including Majority Leader Mitch McConnell, Ted Cruz, RAGA, NRCC, NRSC, and President Trump. And more than that, we pride ourselves in being a true partner, fighting in the trenches alongside our wide array of clients.
        We've spent over 35 years taking purposeful, data-driven steps to advance Republican causes. Are you ready to take a few more with us?
        TLC Political is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Keywords: TLC Political, Arlington , Vice President of Digital, Political, Executive , Arlington, Virginia

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