Digital Account Manager
Company: Further - Digital Solutions for Nonprofits
Location: Arlington
Posted on: June 25, 2022
Job Description:
Non-Profit Digital Account ManagerFurther DigitalWe are a
digital agency working with moderate and progressive non-profits to
deliver amazing fundraising and advocacy strategies across digital
platforms. We focus on paid advertising channels to help clients
acquire new donors and maximize engagement with existing
supporters. We believe passionately in the causes of our
clients.Who we are and why we need you:Further is based in
Annapolis, Maryland and we offer full-time remote and hybrid
positions. (We can only hire within the U.S.) -Further is a
boutique paid ad agency and has a track record of growth for
name-brand non-profit organizations. Established in 2017, we have
built our agency around an empowering and transparent culture and
we are looking to hire with an intention for diversity to better
serve our clients.As a small team of 12, our growth trajectory
provides ample opportunity for advancement. We are at a pivotal,
exciting time in our firm's history as we are growing to meet the
evolving needs of a changing digital landscape, and we are looking
for someone to: --- - - - - - -work in a client-facing role with
3-4 mid to large non-profits; --- - - - - - -provide cultural and
linguistic expertise for Hispanic fundraising programs; --- - - - -
- -strengthen our services in the areas of ad tracking and
GTM/Google Analytics set-up; --- - - - - - -utilize your strengths
across paid ad channels (Google products, Facebook, programmatic,
etc) to deliver innovative approaches to fundraising and
advocacy.Your efforts to tell the stories of our clients and their
impactful work will help bring fulfillment to your career and
simultaneously help improve the world in the areas of social
justice, climate change, poverty, international relief, and
more.You will be joining a staff of people who are passionate about
high performance and making a meaningful impact on society. We
invite you to join this dedicated, supportive team in making a
difference to current and future generations around the world.
-Duties and ResponsibilitiesClient Strategy & Management (30% of
workload)
- Responsible for informing client paid media strategy and
identifying tactics across multiple digital channels to ensure
client goals are met and exceeded
- Monitor performance of targeting tactics, audiences, and
placements and make proactive campaign changes and recommendations
to improve performance
- Client communication and consulting
- Manage tasks and proactively communicate any issues
- Understand and convert ad campaign performance data into
optimizations and digestible insights
- Regular client communication and consulting, including
presenting weekly, monthly, or quarterly performance reporting
- Remain on top of developments in the digital marketing industry
and understand how changes can be applied to client setMedia
Management, Optimization & Reporting (35% of workload)
- Responsible for optimizing ad performance on paid social
- Ensure proper ad campaign setup, implementation, analysis, and
reporting
- Take ownership of and make changes to accounts based on
feedback from the client, as well as direction from the Partner
DirectorContent Creation (15% of workload)
- Curate client creative assets and select compelling and
appropriate imagery and video for ads
- Write basic copy for short-form ads (ex. Facebook, display,
search)
- Responsible for campaign testing to improve performance -
creative changes, placements, audiences, landing pages, targeting
tactics
- Propose creative recommendations, rooted in performance
analysis, for website and conversion form improvementsPixel
Placement, Tracking & Other Technical (10% of workload)
- Give guidance and support to ad operations teams in placing
pixels for Facebook, Google, Microsoft, programmatic, and other
tracking
- Develop protocols and implement tracking to reduce
discrepancies between platforms, CRM and Google AnalyticsEssential
Qualifications
- 2-5 years experience in paid digital advertising
- Proficient in using and managing social media
- Basic knowledge of Google Analytics & tracking
- Experience in placing tracking via Google Tag Manager
- Excellent writing and communication skills
- Bilingual in English and Spanish desired
- Ability to meet deadlines and manage and communicate
priorities
- Ability to work well with others while maintaining degree of
autonomy
- Desire to learn and mature with growing digital marketing
agency
- Strong project management skills. Ability to manage workscope
independently, work on deadline, and synthesize input from multiple
sources
- Ability to act as an enthusiastic ambassador of Further and
commitment to our excellence and growth
- Ability to inspire others as part of a team
- Experience in fundraising or advocacy may be given preference
but is not required -Key Facts: --- - - - - - -This is a full-time,
exempt, hybrid position at our Annapolis headquarters with
consideration given to full-time remote work for the right
candidate. Under the hybrid model employees report to the office
two times per week. --- - - - - - -The salary range for this
position is $60-115k annually, dependent on experience. --- - - - -
- -This position offers medical, dental, and vision insurance,
health savings account, 401(k) matching, profit sharing, expense
reimbursements, and bonus opportunities. --- - - - - - -Paid Time
Off: Further offers paid time off that includes 11 paid holidays, 6
sick days, and 12+ vacation days. We close at 3pm EST on Fridays,
year-round.How to Apply:Please submit your resume to
careers@further-digital.com. To respect the time of our applicants
and to reduce barriers that may be part of the job application
process, we do not require a cover letter. However, we would
appreciate a paragraph sharing your understanding of the position,
why you are interested in it, and a sample of relevant work
product. We will accept and review applications until the position
is filled. This position is available for an immediate
start.Further is an equal opportunity employer. We value a diverse
workforce and strongly encourage applicants of all backgrounds to
apply, regardless of race, color, religion, national origin, sex,
age, marital status, sexual orientation, gender identity/expression
or disability.
Keywords: Further - Digital Solutions for Nonprofits, Arlington , Digital Account Manager, Executive , Arlington, Virginia
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