Area Director of Sales - Crystal City
Company: B. F. Saul Company Hospitality Group
Posted on: June 19, 2022
B. F. Saul Company Hospitality Group is a subsidiary of the
largest private real estate company in the Washington, D.C. area,
and has been in operation for over 130 years. The Hospitality Group
operates a portfolio of more than 20 business class hotels with top
brands from Intercontinental Hotel Groups, Marriott International,
Hilton Hotels, and Best Western: along with The Watermark Hotel,
The Hay-Adams Hotel, and Perch Putt. These properties are operated
by a team of more than 1,000 enthusiastic hospitality
This position is responsible for the overall sales and marketing
efforts of the area hotels. Uses leadership skills to drive
revenue, maximize profit and ensure quality. Effective management
of assigned staff to ensure achievement of overall financial
results, guest satisfaction and positive team member relations.
-Sales: Develops, implements, and maintains a comprehensive
business plan that defines hotel sales objectives and supports
financial goals. Accountable for aggressively pursuing business
revenue goals and achieving established Personal Performance
Expectations for self and team. Responsible for soliciting
transient, group, and extended stay group demand generators to
capitalize on revenue opportunities. Proactively positions and
markets the hotel by effective revenue/yield management to achieve
maximum hotel profit. Uses expertise to advise and implement
changes to sales and marketing efforts based on sales and guest
-Cost Control:Responsible for management of sales, marketing and
catering expenses to maximize hotel profitability, and increase
return on investment. Responsible for effective labor management
through proper scheduling, monitoring, and adjusting based on
business needs. Follows B. F. Saul Company Hospitality Group
procurement guidelines and applies good business judgment.
Responsible for preparation and management of the department
budget. Manages and maintains company assets to stay within budget
guidelines and prolong the life of company resources.
-People Management: Responsible for interviewing, hiring, coaching,
discipline and development of sales employees. Evaluates staff
performance and takes appropriate corrective action as needed to
hold sales and catering employees accountable. Motivates staff by
setting goals, providing ongoing feedback, and
-Guest Service: Accountable for guest satisfaction by developing
and maintaining long-term, value-based client relationships.
Ensures effective communication of client needs from sales to
appropriate operational departments. Resolves complaints and
concerns in courteous and friendly manner, focuses on service
recovery when applicable. Works side by side with sales and
catering staff to train and model appropriate guest service
-Technical Acumen:Responsible for utilizing sales and catering
tools/systems to accurately identify, report, forecast and
communicate sales data. Ensures integrity of sales data by
documenting information in Delphi on a daily basis. Utilizes sales
tools, and other market intelligence, i.e. Holeligence -- and STR--
to drive business.
-Training: Responsible for ongoing training of all sales and
catering employees and ensuring training records are maintained.
Analyzes quality issues, identifies training needs and ensures
implementation to improve results. Utilizes available resources and
adheres to B. F. Saul Company Hospitality Group training policies.
Ensures all B. F. Saul Company Hospitality Group, brand, and
department specific training requirements are met.
-Safety/Risk Management: Ensures a clean and safe work environment
to maintain standards per B. F. Saul Company Hospitality Group,
brand, local, state and federal regulations. Follows all B. F. Saul
Company Hospitality Group procedures for guest/employee
-Self/Workload Management: Responsible for effective self/workload
management. Demonstrates clear written and verbal communication
skills. Promotes collaboration and positive, professional work
environment. Attends all daily, weekly and/or monthly
department/hotel meetings to ensure proper communication/planning
occurs.Adheres to all B. F. Saul Company Hospitality Group Standard
-Education:High school diploma or GED required. College degree or
equivalent experience preferred. Professional membership and
community involvement desired. Basic Microsoft Office and Delphi
experience also desired.
-Experience/Knowledge/Skills/Abilities:3+ years of sales experience
required, with a minimum of 1 year managing direct reports
preferred. Must be detail oriented, have ability to communicate
well with all levels within and outside the organization, and be
able to problem-solve with employees and guests. Must be able to
manage multiple priorities in a fast-paced environment.
-Physical Requirements:Ability to lift, push, and pull up to 20
pounds on an occasional basis.
B. F. Saul Company Hospitality Group is proud to be an equal
opportunity workplace dedicated to pursuing and hiring diverse
Equal Opportunity Employer/Veterans/Disabled
Keywords: B. F. Saul Company Hospitality Group, Arlington , Area Director of Sales - Crystal City, Executive , Arlington, Virginia
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