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Vice President, Advocacy, Communications, and Engagement

Company: National Board for Professional Teaching Standards
Location: Arlington
Posted on: January 15, 2022

Job Description:

Job Summary and Mission:

The National Board is pursuing an ambitious and inclusive growth agenda toward our vision of every student learning from an accomplished teacher every day. The Vice President, Advocacy, Communications, and Engagement, will play a critical role in bringing a growing and diverse number of teachers into the National Board movement, growing a movement of champions across the country, and spreading our message with key stakeholders who share our vision of an elevated and empowered teaching profession.

The Vice President leads several functions key to the organization's success. Core to success in this role will be leading and supporting the team in the development, implementation, and adaptation of key strategies focused on:

  • targeted marketing, messaging and broad communications;
  • policy advancement, teacher advocacy, and policy-relevant research;
  • educator activation, mobilization, and recognition; and
  • targeted state strategies.

    The senior leader will lead a diverse, highly-skilled team in innovating strategies and advancing measurable outcomes in these areas, in service of the National Board's strategic goals and mission, which call for growth and diversity in the reach and the impact of the National Board. The successful candidate will be a strategic, big picture thinker; bring expertise in advocacy, communications, engagement and / or mobilization, with a focus on messaging clarity and impact; and will strengthen the organization's engagement with educators and the organizations that represent and support them, in the service of students. The successful candidate will also bring senior-level team management and staff development skills and a track record of cultivating talent and growth among staff on a diverse team.

    The VP will serve on the senior leadership team and play a key advisory role to the President and Chief Executive Officer and the Chief Operating Officer, providing organizational strategic and cultural leadership and people management. The VP will play a significant role shaping the organization's strategic direction and priorities, allocating and stewarding resources, and building a highly engaged, high performance culture. The VP will report to the Chief Operating Officer.

    Summary of Key Responsibilities:
    • Strategic leadership in Advocacy, Communications, and Engagement
      • Drive a growth-oriented comprehensive strategic marketing and communications program that effectively communicates and perpetuates the National Board mission, story and value proposition among key audiences, especially in terms of growing the number of teachers interested in and pursuing Board certification
      • Drive strategic design and implementation of policy advancement and NBCT advocacy efforts to support and maintain National Board policy gains and awareness of Board certification among policymakers, including development and dissemination of policy-relevant research
      • Drive an educator mobilization strategy that builds and activates a movement of National Board champions, through meaningful engagement, network development and support, champion and recognition programs, and other approaches
      • Drive team and organizational focus on targeted state strategies that bring an integrated approach to inclusive growth in prioritized states, paired with strategic stakeholder relationship management
        • Team leadership
          • Lead and manage a diverse team with multiple direct reports and additional indirect staff members with a focus on equity and belonging
          • Support individual staff engagement, performance, development, and advancement, with consistent attention to equity
          • Build a strong, inclusive, and collaborative culture within the team and with other teams across the organization
          • Develop and oversee the department's budget and allocate funds strategically and equitably
            • Organizational leadership
              • Participate and lead on the organization's senior leadership team
              • Influence and actively support an intentional and growing organizational culture
              • Inform and co-determine strategic, financial, cultural, and people development priorities
              • In partnership with other senior leaders, drive integrated progress on diversity, equity, and inclusion within the organization and across all aspects of our work
              • Contribute to building a collaborative and high-performing senior leadership team
                Summary of Experience:
                • Advanced degree or equivalent experience required.
                • 10+ years of experience in education, specifically in leading strategic messaging for national nonprofits (strategic marketing, strategic communications, strategic advocacy, etc.) required.
                • Marketing, communications and analytics experience preferred but not required.
                • Policy and advocacy experience preferred but not required.
                • Mobilization, advocacy, and / or organizing experience preferred but not required.
                • Senior management experience, including successful team leadership and management, required.
                • P-12 teaching experience preferred, National Board Certification a plus.

                  Required Competencies (Knowledge, Skills and Abilities):
                  • Strong knowledge and understanding of the National Board's vision for elevating the teaching profession and engaging teachers as leaders in that effort.
                  • Understanding of and commitment to the mission of the National Board.
                  • Broad knowledge about education policy and practice.
                  • Deep commitment to diversity, equity, and inclusion.
                  • Proven ability to manage multiple projects simultaneously with established deadlines.
                  • Strong interpersonal skills, maturity, and good judgment.
                  • Familiarity with use of analytics and data, especially in marketing.
                  • Proven ability to work in a team environment.
                  • Excellent written and verbal skills including the ability to produce quality written materials.

                    National Board Core Competencies:
                    • People Relationships: Builds collaborative relationships and leads and develop others
                    • Self-Growth: Self-management and self-development
                    • Results Focus: Plans, executes and drives results
                    • Thought Leadership: Analytical thinking and organizational insight

                      Physical Demands & Work Environment:
                      • Continuous standing, walking and sitting throughout the day.
                      • Travel required, including the possibility of some out of state.
                      • Some light lifting of up to 25 pounds may be required
                      • Continuous typing and viewing of a computer screen may be required.
                      • Pending our reopen the office plan, based on monitoring of local and national COVID progress, work performed remotely and / or at National Board headquarters in Rosslyn, VA. Travel sites vary in comfort.

                        • The National Board's office is located in Arlington, VA; however, National Board staff are currently working remotely due to COVID-19.

                          Position Type & Salary Range
                          • Full Time
                          • Expected Salary Range: $165,000 - $180,000 with competitive benefits

                            Application Deadline: December 9, 2021

                            • 3 professional references. Please provide name, title, and contact information.

                              AAP/EEO Statement:

                              The National Board provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

                              This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


                              This job description is not intended to be all-inclusive. Duties, responsibilities and activities may change or others may be assigned at any time with or without notice to meet the ongoing needs of the organization.

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Keywords: National Board for Professional Teaching Standards, Arlington , Vice President, Advocacy, Communications, and Engagement, Executive , Arlington, Virginia

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