Vice President, Advocacy, Communications, and Engagement
Company: National Board For Professional Teaching Standards
Posted on: January 12, 2022
Job Summary and Mission:
The National Board is pursuing an ambitious and inclusive growth
agenda toward our vision of every student learning from an
accomplished teacher every day. The Vice President, Advocacy,
Communications, and Engagement, will play a critical role in
bringing a growing and diverse number of teachers into the National
Board movement, growing a movement of champions across the country,
and spreading our message with key stakeholders who share our
vision of an elevated and empowered teaching profession.
The Vice President leads several functions key to the organizations
success. Core to success in this role will be leading and
supporting the team in the development, implementation, and
adaptation of key strategies focused on:
- targeted marketing, messaging and broad communications;
- policy advancement, teacher advocacy, and policy-relevant
- educator activation, mobilization, and recognition; and
- targeted state strategies.
The senior leader will lead a diverse, highly-skilled team in
innovating strategies and advancing measurable outcomes in these
areas, in service of the National Boards strategic goals and
mission, which call for growth and diversity in the reach and the
impact of the National Board. The successful candidate will be a
strategic, big picture thinker; bring expertise in advocacy,
communications, engagement and / or mobilization, with a focus on
messaging clarity and impact; and will strengthen the organizations
engagement with educators and the organizations that represent and
support them, in the service of students. The successful candidate
will also bring senior-level team management and staff development
skills and a track record of cultivating talent and growth among
staff on a diverse team.
The VP will serve on the senior leadership team and play a key
advisory role to the President and Chief Executive Officer and the
Chief Operating Officer, providing organizational strategic and
cultural leadership and people management. The VP will play a
significant role shaping the organizations strategic direction and
priorities, allocating and stewarding resources, and building a
highly engaged, high performance culture. The VP will report to the
Chief Operating Officer.
Summary of Key Responsibilities:
- Strategic leadership in Advocacy, Communications, and
- Drive a growth-oriented comprehensive strategic marketing and
communications program that effectively communicates and
perpetuates the National Board mission, story and value proposition
among key audiences, especially in terms of growing the number of
teachers interested in and pursuing Board certification
- Drive strategic design and implementation of policy advancement
and NBCT advocacy efforts to support and maintain National Board
policy gains and awareness of Board certification among
policymakers, including development and dissemination of
- Drive an educator mobilization strategy that builds and
activates a movement of National Board champions, through
meaningful engagement, network development and support, champion
and recognition programs, and other approaches
- Drive team and organizational focus on targeted state
strategies that bring an integrated approach to inclusive growth in
prioritized states, paired with strategic stakeholder relationship
- Team leadership
- Lead and manage a diverse team with multiple direct reports and
additional indirect staff members with a focus on equity and
- Support individual staff engagement, performance, development,
and advancement, with consistent attention to equity
- Build a strong, inclusive, and collaborative culture within the
team and with other teams across the organization
- Develop and oversee the departments budget and allocate funds
strategically and equitably
- Organizational leadership
- Participate and lead on the organizations senior leadership
- Influence and actively support an intentional and growing
- Inform and co-determine strategic, financial, cultural, and
people development priorities
- In partnership with other senior leaders, drive integrated
progress on diversity, equity, and inclusion within the
organization and across all aspects of our work
- Contribute to building a collaborative and high-performing
senior leadership team
Summary of Experience:
- Advanced degree or equivalent experience required.
- 10+ years of experience in education, specifically in leading
strategic messaging for national nonprofits (strategic marketing,
strategic communications, strategic advocacy, etc.) required.
- Marketing, communications and analytics experience preferred
but not required.
- Policy and advocacy experience preferred but not required.
- Mobilization, advocacy, and / or organizing experience
preferred but not required.
- Senior management experience, including successful team
leadership and management, required.
- P-12 teaching experience preferred, National Board
Certification a plus.
Required Competencies (Knowledge, Skills and Abilities):
- Strong knowledge and understanding of the National Boards
vision for elevating the teaching profession and engaging teachers
as leaders in that effort.
- Understanding of and commitment to the mission of the National
- Broad knowledge about education policy and practice.
- Deep commitment to diversity, equity, and inclusion.
- Proven ability to manage multiple projects simultaneously with
- Strong interpersonal skills, maturity, and good judgment.
- Familiarity with use of analytics and data, especially in
- Proven ability to work in a team environment.
- Excellent written and verbal skills including the ability to
produce quality written materials.
National Board Core Competencies:
- People Relationships: Builds collaborative relationships and
leads and develop others
- Self-Growth: Self-management and self-development
- Results Focus: Plans, executes and drives results
- Thought Leadership: Analytical thinking and organizational
Physical Demands & Work Environment:
- Continuous standing, walking and sitting throughout the
- Travel required, including the possibility of some out of
- Some light lifting of up to 25 pounds may be required
- Continuous typing and viewing of a computer screen may be
- Pending our reopen the office plan, based on monitoring of
local and national COVID progress, work performed remotely and / or
at National Board headquarters in Rosslyn, VA. Travel sites vary in
- The National Board's office is located in Arlington, VA;
however, National Board staff are currently working remotely due to
Position Type & Salary Range
- Full Time
- Expected Salary Range: $165,000 - $180,000 with competitive
Application Deadline: December 9, 2021
- 3 professional references. Please provide name, title, and
The National Board provides equal employment opportunities to all
employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race,
color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by
federal, state or local laws.
This policy applies to all terms and conditions of employment,
including recruiting, hiring, placement, promotion, termination,
layoff, recall, transfer, leaves of absence, compensation and
This job description is not intended to be all-inclusive. Duties,
responsibilities and activities may change or others may be
assigned at any time with or without notice to meet the ongoing
needs of the organization.
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Keywords: National Board For Professional Teaching Standards, Arlington , Vice President, Advocacy, Communications, and Engagement, Executive , Arlington, Virginia
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