Director of Marketing Strategy (Americans for Prosperity)
Company: Stand Together
Posted on: November 22, 2021
Location: Arlington, Virginia
Categories: Communications and Marketing
Req ID: 5051
Interested in an opportunity to build a grassroots movement around
empowering people? Are you the marketing strategist who always
delivers brand-building results? If you set the bar high and still
blow past expectations and have been looking for the opportunity
that puts your skills to work uniting voices for social change,
read on. We're not your everyday nonprofit.
With an expansive and growing network of partners, programs, and
support focused on some of society's biggest challenges, we're
well-positioned to achieve the Stand Together community's primary
goal, empowering people. We need your skills to help us get
As the Director of Marketing Strategy (Americans for Prosperity),
you'll take a leadership role on the Stand Together Integrated
Marketing and Communications Team. You'll report to the Vice
President of Marketing Strategy and develop, nurture and deliver
comprehensive brand standards and strategies that amplify and
accelerate organizational objectives for the Americans for
Prosperity (AFP) brand. While no day is typical you'll have the
opportunity to gather inputs from key partners, gain consensus
across teams, develop critical milestones, and share measurable
engagement results with leadership. As a leader on the team, you
will be the primary point of contact for key stakeholders and the
driver of brand strategies. Your challenge will be creating solid
brand strategies with an agile approach that allow you to maximize
\"seize the moment\" opportunities in an ever-changing political
This is an opportunity to develop and expand a multi-faceted
emerging brand. We need a leader who is just as excited about our
mission as we are, and who guide us in critical decisions and plans
that have a direct impact on our overall success. AFP engages in
broad-based grassroots outreach to advocate for long-term solutions
to obstacles that prevent people from realizing their incredible
potential - unsustainable government spending and debt, a broken
immigration system, a rigged economy, and many other issues that
require our attention and action. You'll have the opportunity to
unite voices in all 50 states that advance policies to help people
improve their lives. Click here to learn more about AFP's approach
to social change and our core initiatives and programs.
Our preference is that this person is located in the D.C. Metro
area, but for the right candidate we are open to remote.
Develop and execute compelling and differentiated AFP brand
marketing strategies for diverse audience segments that inform
tactical plans aligned to issue/brand priorities.
Partner with Insights and Analysis team to identify and define
audience research needs and trends, interpreting and applying the
findings into issue-relevant engagement and outreach campaigns
designed to unite diverse voices for positive change.
Identify and develop content/engagement opportunities that create
impactful experiences for our audiences and motivate them to take
action. AFP's audience groups range from activists to grassroots
organizing teams to influential policy thought leaders and
Develop unique brand marketing activations that are founded in
sound strategies, aligned to core AFP brand priorities and employ
testing/experimentation methodologies where appropriate.
Partner with stakeholders and contributors across the Stand
Together community to identify audience and channel opportunities
to drive and deepen AFP issue awareness, reach, and engagement with
target audiences across the country.
Proactively leverage data to capture market opportunities to drive
our issues forward or build coalitions in the ever-changing
political landscape. Monitor brand and audience changes/trends and
adjust plans as needed.
Communication And Collaboration:
Operate as the strategic brand marketing champion/decision-maker
for AFP, developing communication touchpoints with key stakeholders
to ensure an effective two-way flow of knowledge and feedback that
best supports and advances AFP's core issues.
Educate the Stand Together community on AFP's brand strategy,
positioning, voice, and strategic pillars to drive connection to
the vision and pull through of guidelines where appropriate.
Manage agency partners where appropriate, including SOW
development, project briefings, workflow, expectation management,
budgeting, and results monitoring.
Participate in the strategic development and planning of Marketing
and Communications team capability enhancements and
Represent the AFP brand in external forums/conferences when
Collaborate closely with cross-functional teams to shape AFP's
positioning in the ever-changing political landscape, translating
insights into innovative and agile solutions that solve society's
Lead and develop a team of brand professionals whose primary role
is to drive the execution of brand strategies across the Stand
Drive team alignment and engagement around AFP brand marketing
strategies and activations by promoting a clear and inspiring
vision and consistent brand standards.
Ensure team members are connected to feedback and development
opportunities consistently through regular coaching,
informal/formal talent reviews, and professional development
Model a leadership style that conveys confidence and gains respect
from others, keeping leaders informed about key issues and
elevating gaps/opportunities when appropriate.
Operate as a champion for the organizational culture, which
includes modeling and applying our guiding principles in business
and interpersonal interactions and inspiring others to do the
Support the successful onboarding of new hires.
Set the direction and provide guidance to inform initiatives across
the extended Stand Together community that support/improve AFP
brand performance and reputation.
Lead ideation sessions with capabilities teams to drive forward
momentum of AFP brand marketing objectives.
Ensure appropriate resourcing is in place to meet objectives.
Ensure timely and effective delivery against key AFP brand-related
Partner with the creative and content teams to develop and deliver
internal and external audience-facing communications, voice
assets/tools kits, photography, etc.
Reporting And Analysis:
Develop and implement tracking, analysis, and reporting of AFP
brand marketing results and impact of outreach investments.
Partner with the intelligence and capabilities teams to establish
qualitative and quantitative KPIs that effectively measure the
impact and success of AFP brand marketing strategies and
Lead brand performance review sessions with senior AFP and
Marketing and Communications leaders, key stakeholders and
contributors to assess gaps, opportunities, and critical learnings
for quarterly assessments and other reports.
KNOWLEDGE AND SKILLS YOU BRING TO THE ORGANIZATION:
10+ years of professional experience in brand, marketing, or
related fields, demonstrating progressive career growth and a track
record of exceptional results
A proven leader and team player, with experience in inspiring and
collaborating with cross-functional teams in support of shared
business priorities while positively influencing the work of peers
with and without direct reporting accountability
Demonstrated experience understanding the needs of different
audience/stakeholder segments and developing appropriate and
innovative marketing products and communication strategies
Proven success in translating organizational vision and high-level
objectives into strategic and actionable integrated brand marketing
plans with clear goals and KPIs that accurately measure
effectiveness and progress
Experience in successful internal and external brand positioning
strategies and implementation
A history of success founded in developing solid relationships with
key internal/external partners and senior-level stakeholders within
complex and matrixed organizational structures with alignment and
support for high impact decisions
Experience in engaging, coaching, and developing high-performance
teams to achieve impactful results and promoting an environment
where everyone is valued and included
Superior written and verbal communication skills
A highly organized approach with a proven ability to deliver on
tight deadlines and work within a fast-paced and entrepreneurial
Experience in grassroots, advocacy or legislative marketing
preferred but not required
Exposure to agency relations (as a client or agency representative)
and experience in understanding how and when to seek
external/vendor support to expand capabilities and increase the
Stand Together helps social entrepreneurs supercharge their efforts
to help people improve their lives. We connect them with passionate
partners and the resources necessary to make a greater
Through our philanthropic community, we tackle some of the nation's
biggest challenges so that every person has the opportunity to
realize their extraordinary potential.
Stand Together partners with people from diverse perspectives and
backgrounds-including people in education, business, community
non-profits, and public policy-to accomplish more together than any
of us could on our own.
Working at Stand Together is different from many other
organizations. We have a relentless commitment to a culture based
on a business philosophy called Market Based Management - (MBM - ).
Informed by the principles that allow a free and open society to
flourish, MBM - prepares individuals to innovate, improve, and
transform while fostering a healthy, growing organization that
creates long-term value for its clients and supporters and
fulfillment for its employees.
We believe that diversity in experiences, perspectives, knowledge
and ideas fuels creativity, broadens knowledge, and helps drive
success. That's why we're proud to be an equal opportunity employer
and strive to treat all employees and applicants with honesty,
dignity, respect and sensitivity. We welcome all qualified
applicants regardless of color,race, religion, religious creed,
sex, gender or gender identity, gender expression, sexual
orientation, national origin, citizenship, ethnicity, ancestry,
age, physical disability, mental disability, medical condition,
pregnancy (including medical needs which may arise from pregnancy,
childbirth, or related medical conditions), military and veteran
status, genetic information, marital or familial status, political
affiliation, or any other legally recognized protected basis under
federal, state or local laws, regulations or ordinances.
Keywords: Stand Together, Arlington , Director of Marketing Strategy (Americans for Prosperity), Executive , Arlington, Virginia
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