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VP of Marketing & Digital Transformation

Company: Blue Signal Search
Location: Arlington
Posted on: April 10, 2021

Job Description:

Our client delivers cloud solutions that include virtualization, wireless network management, and device-to-cloud support. They are hiring a VP of Marketing & Digital Transformation, reporting to the CEO to lead both corporate and product marketing strategies. The VP of Marketing will spearhead their go-to-market strategies and ecommerce programs for their new software product aimed at enterprise.
The VP of Marketing & Digital Transformation is an enterprise product marketing expert who will be responsible for developing digital marketing strategies for ecommerce, managing early-stage product launch, building and training a high performing team, and positioning their industry-disrupting SaaS products. They will lead product development marketing strategies from beginning to end. The VP of Marketing will leverage a background in channels, partners, and lead generation to approach the marketing strategy with enthusiasm, energy, and an eagerness to learn!
This Role Offers:

  • Competitive base salary plus comprehensive benefits package: PTO, medical/dental/vision, expense account, travel perks, and more.
  • Thought-leadership opportunity - voice within dynamic product marketing and leadership teams.
  • Small, entrepreneurial team backed by a multimillion-dollar budget.
  • Tightly knit and results-focused team with a strong work-life balance.
  • Access to explosive growth within the SaaS, cloud.
  • Company is privately held with strong financial backing.
  • High visibility within the team and high degree of influence on projects and marketing strategy.
  • Company and executive leadership are low bureaucracy, low red-tape, data driven, and results-focused. The bet ideas and most measurable outcomes will always win.
  • Extensive support resources and a team of highly trained support staff to assist in the implementation of strategic initiatives.
    Focus:
    • Develop and execute the eCommerce and broader Digital Ecosystem strategy inclusive of web and mobile app experiences that is aligned with brand tone and voice
    • Develop and implement a strong SaaS enterprise ecommerce strategy. (Plan, executive, and track results to generate leads.)
    • Transform current digital marketing strategy by collecting data, tracking leads, continually optimizing campaigns based on KPIs and identifying deeper learnings and implications on strategy.
    • Use omni-channel marketing, technology, tools, and knowledge to successfully implement eCommerce strategies campaigns and initiatives.
    • Responsible for digital strategy development, digital transformation roadmap designs, process improvement, performance measurement, business management analysis, organizational change management.
    • Work closely with product and engineering teams to guide the internal marketing department, sales, and operations teams to collaborate, improve, and optimize the product direction and goals.
    • Responsible for aligning client/vertical strategies to the appropriate technology and service components.
    • Lead all digital marketing initiatives including social engagement, strategic partnerships, measuring and improving online engagement, SEO, SEM, email marketing, retargeting and marketing automation
    • Evaluate and assess the current marketing strategy to improve ROI.
    • Use marketing channels and tools to build lead generation programs, using digital marketing and other enterprise-focused data-driven marketing techniques.
    • Work with marketing, design, advertising, customer service, vendors, merchandising, and executive teams to develop campaigns based on competitor analysis and market pricing to develop edge within online channels.
    • Lead the marketing strategy and team through research, feedback, and analysis to influence pricing and product promotion.
    • Research and analyze competitors in the space and analyze the company's performance against them in various ranking touchpoints.
    • Drive adoption and expansion of products by highlighting feature opportunities, winning use cases, and relevant strategies to customers.
    • Contribute to products and offer improvement suggestions by providing lifecycle feedback to Product Management, Engineering, and other cross functional teams.
    • Proactively understand customer needs and align product and industry expertise to drive alignment on decisions that enhance customer value.
    • Identify prime market areas where the company can grow product line expansions, new distribution opportunities, & prospective clients.
    • Manage marketing budget and ensure compliance.
      Skill Set:
      • 10-15 years of experience in enterprise product marketing, with a proven background in SaaS, cloud technology, edge cloud, connectivity, or related field.
      • Background with industry channels and partners, and successful track record of lead generation in these areas.
      • Proven depth of knowledge and experience in building and evaluating effective eCommerce marketing programs, with the desire to learn and strengthen skillset.
      • Extensive management experience in digital with a focus on enterprise.
      • Bachelor's degree in Computer Science or related field. Preference given to those with an MBA.
      • Keen business acumen and the ability to accurately forecast and navigate market challenges.
      • Strong understanding of product positioning, forecasting, margins, profits, market climate, and equations.
      • Experience managing and building a team of high performing marketers.
      • Familiar with software business models a must.
      • Basic proficiency with Office Suite, Microsoft, Google applications, and website editing tools. Any experience with merchandise or product tracking and reporting systems beneficial.
      • Ability to look at customer needs and understand what can supplement/support their process.
      • Advanced knowledge of enterprise and technology solutions.

Keywords: Blue Signal Search, Arlington , VP of Marketing & Digital Transformation, Executive , Arlington, Virginia

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