Director, Marketing

Company: The American Trucking Associations
Location: Arlington
Posted on: January 13, 2021

Job Description:

The American Trucking Associations is searching for a strategic and innovative Director of Marketing.

This position will be responsible for establishing the strategic direction and supervising the operations of ATA's Marketing Department. This position's primary responsibility will be developing and deploying strategic, integrated marketing efforts that help generate dues and non-dues revenue for ATA.


This position will report directly to the Chief Commercial Officer and will assist them in establishing revenue goals for ATA Marketing program, implementing of strategic marketing efforts supporting ATA events/meetings, membership recruitment/retention, products, and other revenue-generating activities.
This mid-level leader will oversee proposal development and fulfillment of ATA Featured Product program activities.
This strategic position will work closely with the Chief Commercial Officer and other members of ATA's Sr. Leadership team on potential marketing efforts to support other ATA functions, e.g., fundraising, branding of ATA, and member engagement.


An ideal candidate for this position will have proven success in the event sponsorship space, understands the event business and be able to quickly pivot between in-person and virtual events.
This candidate should have a good track record of creating new opportunities with leaders and a strong understand of web optics and website first impressions. PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing Director

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