Senior Marketing Specialist, Americas Public Sector Sales

Company: Gartner
Location: Arlington
Posted on: September 3, 2024

Job Description:

About the role:Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission critical priorities. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designing the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.The Sr. Specialist, Marketing will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of demand generation campaigns, sales enablement, and pipeline progression for the Global Technology Sales (GTS) aligned to the Americas Public Sector region and various customer roles targeted by Sales.What you will do:

• Partner directly with Sales to support program and strategy alignment
• Service Sales requests from marketing
• Create regional demand and lead generation campaigns designed to target specific customer personas and drive quality leads to Sales to build pipeline
• Develop and execute Sales enablement programs to progress pipeline
• Assist with the development and execution of global role-based campaigns
• Support the execution of strategies and campaigns, including but not limited to, writing content and messaging for campaign briefs, paid search ads, sales enablement, landing pages, nurture emails, newsletters, and social media
• Collaborate with Centers of Excellence, Program Managers, Sales, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs
• Report on lead activity to support pipeline progression and campaign reporting and analysis
• Project manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and Power BI toolsWhat you will need:
  • Bachelor's degree required (Marketing or Communications preferred)
  • 2-4 years' experience working within Marketing or Digital Marketing; prefer large or global technology company experience
  • Prior experience supporting Public Sector (Federal, State and Local, and Education) in a marketing role
  • Proven experience supporting the development of successful integrated marketing or demand generation programs
  • Self-motivated with excellent project management, communication, analytical and interpersonal skills
  • Ability to conceptualize and build integrated cross-functional lead generation campaigns, and present work confidently to leaders
  • Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing virtual-first environment
  • Curiosity and confidence to ask questions when uncertain or unclear on how to proceed or to assert innovative ideas
  • Proficient with MS Office (Excel and PowerPoint), Google Analytics, Adobe Experience Manager, Eloqua, or other similar applications
  • Samples of writing: email, collateral, landing pages, etc.What you will get:
    • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
    • Collaborative, team-oriented culture that embraces diversity
    • Professional development and unlimited growth opportunities#LI-Hybrid#LI-KP2Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we've grown to more than 20,000 associates globally who support -15,000 client enterprises in -90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a .What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 62,400 USD - 86,940 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to.Job Requisition ID:89398By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policyFor efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

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