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Senior Manager - Marketing Research

Company: The Judge Group
Location: Arlington
Posted on: May 31, 2024

Job Description:

Our client, a top food manufacturing company doubling in size, is currently seeking a
Senior Manager - Marketing Research.
Generous bonus on top of base and excellent benefits which start day one!
Position is based in Northern VA/onsite and reports into a top Head of Marketing I've known for 15+ years!PURPOSE -
--- Serve as the lead research expert, thought leader, and voice of the consumer--- Develop and share business intelligence and insights to support consumer and customer analytics, fact-based decision making, and competitive and market analysisResponsibilities:--- Collaborate with key internal and external stakeholders to provide "world-class" Marketing Research and Business Intelligence --- Understand consumer needs and behavior, translate data and knowledge into insights, and integrate into actionable strategies and plans --- Tell compelling stories with data, make it meaningful, and drive enterprise-wide action --- Align research priorities to best serve the strategic needs of the organization Identify the optimal mix of vendor partners and research strategies o Identify best-in-class analyses, methodologies, and applications Establish reporting and analytic structures to maximize available information --- Serve as a catalyst for new and innovative research approaches --- Manage our partnerships with third party vendors pertaining to Syndicated Research Data and Custom Marketing Research in the following area: Syndicated Research Data - scan data, panel data, shopper data (e.g. Nielsen, IRI, Mintel) Custom Consumer Research - focus groups, in-person interviews, social listening Custom Innovation-specific Research - concept testing, flavor screening, product and sensory testing, in-home usage testing, post-launch monitoring Other Custom Research-packaging studies, advertising studies, ad-hoc as needed --- Manage our partnerships with third party vendors, consultants, and other sources to conduct Business Intelligence for: o Competitive Analysis-strategic and business information about competitor Operations, Technologies, New Products, and other key developments Market Analysis-strategic and market trend information about current and future potential Product Categories and Geographic MarketsEXPERIENCE/COMPETENCIES ---- 10+ years of overall professional experience in Marketing Research & Business Intelligence is required, either for a CPG brand or at a third party syndicated data /research provider --- Requires strategic business discipline and business intelligence perspective, strong analytical skills, a deep knowledge of syndicated data analytics and custom research methodologies, and the ability to interact with Marketing & Sales Teams and Senior Management --- Approximate Travel Requirement 10-15% --- MBA is preferred.
Bachelor's degree is required.Join this very top team, culture, portfolio, and strong career path opportunity company!
Please send qualified resume to:

Keywords: The Judge Group, Arlington , Senior Manager - Marketing Research, Advertising , Arlington, Virginia

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