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Lead Marketing Analyst

Company: New Relic Inc.
Location: Arlington
Posted on: November 24, 2022

Job Description:

New Relic is the industry's largest and most comprehensive SaaS-based observability platform built to create more perfect software! We are passionate about providing solutions and tools that help development and operations teams monitor, troubleshoot, and optimize the performance of their applications and infrastructure. And, we have a ton of fun doing amazing work!



We are searching for a tremendous Lead Marketing Analyst who will support the Marketing organization and report to our Director of Marketing Analytics. In this role, you will be responsible for evaluating the impact of our demand generation and integrated campaigns, measuring end-to-end marketing funnel performance, producing dashboards to monitor our critical metrics, and performing advanced analyses to optimize marketing performance for business operation, planning and budgeting purposes.



We are building out a world-class marketing analytics team and this role will play a critical role in spearheading and shaping how analytics will be used to grow and optimize our customer acquisition and monetization. You will work closely with our Marketing partners to connect tactics to results and inform future activities, as well as partnering with the Product and Sales analytics teams to build predictive behavioral models that help drive growth.



As a growing technical SaaS company, we have sophisticated and oftentimes unstructured problems. We are looking for someone who has strong technical skills, thinks creatively to find solutions, thrives on discovering how behavior can predict measurable actions, and is passionate about how the latest trends in Marketing and technology can be used to build a next generation analytics function.



What you'll do



* Leverage multi-sourced data and marketing principles to create marketing dashboards, descriptive and predictive analyses, and data systems to optimize our marketing programs and initiatives

* Define and implement end-to-end programs for metrics creation, data collection, database development, reporting, and data modeling

* Perform sophisticated advanced analyses to understand and explain trends and drivers of key marketing metrics

* Collaborate with cross-functional teams including Product, Marketing, and Sales to define problem statements, access and manipulate data, build analytical models, explain data-gathering requirements, deliver analytics insights, and make recommendations

* Define, compute, track, and continuously validate business metrics with descriptive and predictive analysis

* Identify and implement streamlined processes for data reporting and communication, and use analytical models to identify insights to drive key decisions across leadership and the organization

* Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights

* Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics



This role requires



* Degree in an analytical field (e.g. Computer Science, Engineering, Mathematics, Statistics, Operations Research, Management Science) or equivalent

* 5+ years of hands-on experience analyzing and interpreting data, building statistical and ML models, drawing conclusions, defining recommended actions, and reporting results across team members

* 5+ years of experience with developing data visualizations with tools such as Tableau and with Analytics/Data Science tools such as R, Python, and SQL

* 3+ years of experience in marketing analytics/data science

* Experience leveraging data driven models to drive business decisions

* Experience using data access tools and building visualizations using large datasets and multiple data sources

* Knowledge of statistics and data science (e.g. statistics basics, statistical modeling, experimental design, hypothesis testing, etc.)

* Experience working with cross-functional teams and communicating data insights to all organizational levels

* Be a self-starter, nimble, and motivated by a knowledge for developing the best possible solutions to problems



Bonus points if you have



* Advanced degree in the above analytical fields

* Familiarity with additional tools we use: ABM tools, Periscope, Snowflake, Data Bricks

* Experience in a high-growth digital B2B and B2C marketing environment



We're looking for bold and passionate people to be a part of our mission to create more perfect software. We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes.



We believe in empowering all Relics to achieve professional, and business success through a workforce model called Flex First. The Flex First model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or a combination of both.



Read more about Flex First and New Relic's vaccine policy as part of our commitment to maintaining a safe and healthy workplace in light of the COVID-19 pandemic at www.newrelic.com/blog/how-to-relic/future-of-work.



Our hiring process



Please note that visa sponsorship is not available for this position.



In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers' means that a criminal background check is required to join New Relic.



We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance (https://sfgov.org/olse/sites/default/files/FCO%20poster2020.pdf).



Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.



New Relic is an equal opportunity employer. We eagerly seek applicants of diverse background and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.



Interested in the details of our privacy policy? Read more here: www.newrelic.com/termsandconditions/applicant-privacy-policy



Estimated Annual Salary Range: $ 110,000 - $ 137,000 (for Colorado based roles only)



Consistent with New Relic's values and applicable law, we provide the following information to promote pay transparency and equity. The salary range above represents a good faith estimate of the low and high end salary range for the listed position if based in Colorado. This role is eligible for the corporate bonus plan (or, if a sales role, a commission plan as defined in the sales incentive plan document), participation in our stock equity plan, short- and long-term incentives, and other department-specific awards that may be applicable. In addition, New Relic provides a variety of benefits to employees. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado with compensation that aligns with your location. The range provided may also represent candidate ranges and may not reflect the full range or geographic differential for an individual tenured employee.



Wage - midpoint



137,000



Wage - minimum



110,000

Keywords: New Relic Inc., Arlington , Lead Marketing Analyst, Advertising , Arlington, Virginia

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