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Product Marketing Manager

Company: Storyblocks
Location: Arlington
Posted on: August 6, 2022

Job Description:

We are seeking a Manager, Product Marketing to join our team. If you are collaborative, results and data driven, and passionate about delivering a great product and go-to-market strategy, then we are excited to talk to you! You will work with product managers, marketers, sales and customer success teams across our B2B and B2C lines of business, to deliver full lifecycle product marketing plans that drive results. You will help us realize our vision of unlocking creative freedom for professional content creators because we believe everyone deserves a chance to tell their story.
This role can be remote, anywhere in the US, or based out of the Arlington, VA headquarters.
Who You Are:You will be part of a dynamic and growing team responsible for executing the go-to-market strategy for Storyblocks evolving products and services. You'll be developing, building, and overseeing product marketing programs and communications. You'll be working closely with product management, marketing channel owners, research, analytics and sales in such areas as competitive intelligence, buyer personas, market sizing, value proposition development, messaging, and sales enablement. You will be the expert on our solutions, target customer personas and industry verticals, our competition and market trends, as well as the customer journey and sales process.
What you'll do:

  • Be the authority on our target buyers and specific industry verticals. Develop buyer personas and strategic plans to identify opportunities that align with company-wide KPIs and revenue goals for both our B2B and B2C business lines.
  • Own the messaging, positioning and targeting for the entire pipeline and customer lifecycle for our B2B and B2C customers. Partner with channel owners to implement successful campaigns, including lead generation, inbound marketing, sales materials, onboarding and renewals campaigns, case studies, testimonials, and customer reviews.
  • Provide customer-facing teams with messaging and data-driven value propositions that drive conversions, providing deep insight and understanding of how Storyblocks products make our customers successful.
  • Lead the strategy for competitive intelligence at Storyblocks, consolidating insights from teams across the organization as well as external sources. Deliver regular insights to product, sales, marketing and leadership teams on Storyblocks competitive positioning.
  • Oversee go-to-market campaigns for new products and features to drive adoption and new customer acquisition. Create plans and positioning that enable teams across the organization to effectively communicate our product benefits to customers and prospects across all channels.
    What You Bring to the Table:
    • 3+ years of professional experience, a bonus if experience is in SaaS-based products, media products in the B2B space, or B2C marketplaces.
    • Product marketing experience, specifically with a focus on competitive intelligence strategy and positioning
    • Strong verbal and written communication skills across all levels of the organization with proven ability to influence others
    • Experience working with cross-functional teams including management, sales, product management, operations, and marketing
    • Self-starter capable of long-term planning, team management, and hands-on execution
    • Knowledge of the stock industry, including licensing and indemnification is a benefit, but not required
    • Creative and proactive problem solver with a high degree of self-motivation and drive and the ability to operate independently, even in the areas of uncertainty and changing priorities
    • Experience with and knowledge of content creation software and applications such as Adobe, AVID, Giphy, Apple Pro, a plus
    • Experience marketing B2B solutions to any of the following industries will be considered a plus: Broadcasting, Media, Agency, Education, Tech, Consulting, Government.
      What We Bring To The Table:
      • Virtual Work - Storyblocks has adjusted to the COVID-19 pandemic by creating a flexible, work-from-home environment. We have migrated to a distributed work model and allow employees to choose remote work options that suits their unique situations.
      • Competitive and fair compensation - Our investments in our Enterprise efforts start with our people, and that means that performance is met with an incredibly robust compensation package! For each title, we have consistently applied competitive salary bands based on market data and benchmarks. What you've been paid before, fear of conflict, or willingness to negotiate does not play a part.
      • 401(k) retirement plan: We offer both a Traditional and Roth 401(k) with a company match.
      • Company-paid medical - Our medical, dental and vision premiums are covered 100% for you and your dependents.
      • Paid parental leave - Welcoming new family members is exciting, but it can also be challenging. We offer twelve weeks paid leave for primary caregivers and four weeks for secondary caregivers. Additionally, we have a dedicated private nursing room available to new parents.
      • Unlimited vacation - At Storyblocks we take vacation seriously. That means take the time off when you need it. Don't worry about tracking hours or accounting for partial days. Typically employees take about three or four weeks each year.
      • Company-sponsored mentorship and growth - We have a formal mentorship program that involves regular career and growth conversations. "360-degree" feedback is collected twice a year and synthesized into actionable, peer-reviewed, performance reviews. We happily foot the bill for conferences and online courses that will add value to the organization. We encourage attending meetups and are happy to host them as well.
      • Dogs in the office - We love dogs and we will probably love your dog too. With help from a calendar, we allow employees to bring in their dogs to help guide us through the day.
        Who We Are:Storyblocks is a different kind of content company delivering a fresh approach to meet the creative needs of a new generation of storytellers. Built on the belief that all stories deserve a chance to be told, Storyblocks provides video, audio, images and easy to use creative tools through its unique subscription model. By offering unlimited downloads and continually adding fresh content, Storyblocks challenges the paradigm that your ambitious vision requires deep pockets. We are committed to empowering storytellers by removing creative barriers and democratizing video creation.Driven by a set of five company core values, our culture is shaped by a love for data, fearless communication, community, zero egos, and everyone emptying the dishwasher (both literally and figuratively).Headquartered in Arlington, Virginia, Storyblocks has been recognized as one of Washington D.C.s Top Workplaces by The Washington Post, among the Best Places to Work by the Washington Business Journal, and by the Washingtonian as one of DC's 50 Great Places to Work.
        Storyblocks supports workplace diversity and does not discriminate in employment matters on the basis of race, color, religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class.

Keywords: Storyblocks, Arlington , Product Marketing Manager, Advertising , Arlington, Virginia

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