Senior Social Media Specialist
Company: Nestl-- USA
Location: Arlington
Posted on: August 5, 2022
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Job Description:
Foods people love. Brands people trust. And a career that
nourishes your future like no other.If you're driven by the passion
to do something meaningful that changes lives, Nestl-- is the place
for you. Nestl-- USA is one of seven operating companies that make
up Nestl-- s presence in the United States. We're in 97% of
American homes, and as the leading food and beverage company, our
goals are to continue to deliver quality food and beverage
products, strengthen our local communities, and reduce our
environmental and climate impact.We re determined to challenge the
status quo and be better tomorrow than we are today. As individuals
and teams, we embrace our entrepreneurial culture and have created
a workplace where collaboration is essential, courage is rewarded,
speed is expected, and agility is the norm to delight our consumers
every single day. Here, you will find limitless opportunities to
learn and advance your career and feel empowered to succeed in the
workplace and beyond. Because our focus is not only on nourishing
our customers, but also about enriching you.This position is not
eligible for Visa Sponsorship.Position SummaryThe Senior Social
Media Specialist is responsible for owning the organic channel and
content for major NUSA brands. The Sr. Specialist is responsible
for driving brand voice across Facebook, Instagram, Twitter,
YouTube, Pinterest, TikTok and more by engaging with consumers on
social media and achieving customer centricity. With the
opportunity to flex your talents across our greater portfolio, this
is an exciting opportunity to join an expanding team and
organization that creates holistic, consumer-obsessed experiences
using a people-centered process for our brands. The role is
responsible for finding creative ways to interject brands into
conversations with consumers at the brand and category level to
drive strategic value to the brand s overall reputation, posting
content real time across our active organic social media channels
for major brands, and is accountable to deliver real-time insights
to brands through social listening to impact overall brand
communication plans through quarterly reporting. The role will
drive the strategic approach to social communication by owning the
editorial calendar, writing of all social copy and partnering with
media buying agency to ensure assets are properly
posted.Responsibilities:Collaborate with social strategy to execute
the organic channel and content strategy for appropriate brands on
organic socialIntegrating brands into relevant social conversations
and create culturally relevant and on-brand content for organic
socialMaintain organic and paid social media calendars and actively
plan, schedule and publish contentWrite all paid and organic copy
for all major social media platformsMonitor category conversations
for opportunities to interject the brand into relevant
conversationsEngage real-time with consumers who interact with
brand social channels in positive conversationsPartner with key
stakeholders in social strategy, influencer/creator, experiential,
PR, and agencies to plan for organic content needsCollaborate with
Influencer Marketing on identifying influencers who organically
engage with the brand that would be a good fit for brand programs
and partnershipsCoordinate Influencer Marketing campaigns in
collaboration with influencer marketing manager and influencer
marketing agencyIdentify key active consumers and fans to
strategically execute surprise and delight opportunities to build
relationships with consumers on social mediaActively follow key
competitors in order to provide updates to brandsDeliver quarterly
reports and present to key stakeholders: informing brand of overall
social engagement highlights and measuring performance based on key
KPIs to generate key insights and organic content
recommendationsOwn partnership with Consumer Engagement Services
team for each brandModerate and manage crisis in collaboration with
Consumer Engagement Services and corporate
communicationsRequirements:Fluency in both English and Spanish,
written and oralBachelors Degree4+ years experience in social media
management representing a brand or organizationExceptional
understanding of the social media landscape, best practices, and
social analytics tools and metricsExperience successfully managing
multiple projects simultaneously, collaborating and working
successfully with multiple stakeholders and teamsHigh level of
proficiency with the following tools: Canva Pro design, IG reels
video editing, TikTok video editingPreferred Experience:Experience
using Sprinklr social listening and publishingCPG ExperienceAdobe
photoshop and other video editing softwareRequisition ID188678
It is our business imperative to remain a very inclusive
workplace.To our veterans and separated service members, you're at
the forefront of our minds as we recruit top talent to join
Nestl--. The skills you've gained while serving our country, such
as flexibility, agility, and leadership, are much like the skills
that will make you successful in this role. In addition, with our
commitment to an inclusive work environment, we recognize the
exceptional engagement and innovation displayed by individuals with
disabilities. Nestl-- seeks such skilled and qualified individuals
to share our mission where you ll join a cohort of others who have
chosen to call Nestl-- home.The Nestl-- Companies are an equal
employment opportunity and affirmative action employer seeking
diversity in qualified applicants for employment. All applicants
will receive consideration for employment without regard to race,
ethnicity, color, gender, gender identity, age, religion, national
origin, ancestry, disability, perceived disability, medical
condition, genetic information, veteran status, sexual orientation,
or any other protected status, as defined by applicable law. Prior
to the next step in the recruiting process, we welcome you to
inform us confidentially if you may require any special
accommodations in order to participate fully in our recruitment
experience. Contact us at or please dial 711 and provide this
number to the operator: 1-.This position is not eligible for Visa
Sponsorship.
Keywords: Nestl-- USA, Arlington , Senior Social Media Specialist, Advertising , Arlington, Virginia
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