Product Marketing Manager - US Based Remote Opportunity

Company: Common App
Location: Arlington
Posted on: June 23, 2022

Job Description:

Do you have a passion for higher education? Do you want to make a positive impact on the college admissions process? Our staff helps to remove barriers and encourage students forge their path to a better future. Common App is a not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year we support more than 1 million students, one-third of whom are first-generation, apply to nearly 1,000 of our diverse member college & universities using the Common App's free online application. If you are a product marketing professional and want to be part of a mission-driven non-profit that uses innovative technology to advance the college admission process, Common App may be a great match for you. Common App is currently searching for a Product Marketing Manager.As a member of the Marketing team, the Product Marketing Manager is responsible for executing integrated marketing communications campaigns that build awareness, generate conversions, and drive leads for multiple initiatives. This role is responsible for identifying, managing, and leveraging the full mix of marketing activities, both internal and external, to support each campaign, as well as tracking results. This role will work closely with the other Marketing, Constituent Engagement, and Product Strategy and Business Development teams to craft campaign messages, identify and create deliverables, and report results. The position will support the marketing aspects of Common App's new program and product launches including developing awareness campaigns and supporting sales and service enablement efforts. In addition, the position will be responsible for identifying and developing collateral materials with compelling narratives that engage and educate our audiences, constituents, and staff.RequirementsThe ideal candidate will possess a bachelor's degree in marketing, communications or related field with at least five years of experience in product/program marketing and digital marketing communications. Candidates must have experience creating multi-channel product marketing strategies and collateral for multiple audiences.Strong project management, keen attention to detail, organization skills with the ability to manage multiple projects on schedule and within budget are key for this role.Candidates should express a passion for higher education with exceptional communication (written and verbal) and presentation skills.Individuals must be able to work effectively as a collaborative team member and individual contributor and leader.Experience conducting market and competitor analysis, persona development and vetting new market opportunities, CRM, content management and marketing automation is preferred. Common App is a virtual environment, individuals must work effectively as an individual contributor and team member in a highly collaborative, diverse, virtual environment. A passion for higher education is a plus.BenefitsCommon App is a virtual first environment.Candidates must be living in the United States to apply for this remote role.Common App values our employees' time and efforts.Our commitment to your success is enhanced by our competitive salary and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the organization.Plus, we work to maintain the best possible environment for our staff, where people can learn and grow.We strive to provide a collaborative, team-oriented, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.To apply for this opportunity, send your resume and cover letter with salary expectations.

Keywords: Common App, Arlington , Product Marketing Manager - US Based Remote Opportunity, Advertising , Arlington, Virginia