Product Marketing Manager - US Based Remote Opportunity
Company: Common App
Location: Arlington
Posted on: June 23, 2022
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Job Description:
Do you have a passion for higher education? Do you want to make
a positive impact on the college admissions process? Our staff
helps to remove barriers and encourage students forge their path to
a better future. Common App is a not-for-profit organization
dedicated to the pursuit of access, equity, and integrity in the
college admission process. Each year we support more than 1 million
students, one-third of whom are first-generation, apply to nearly
1,000 of our diverse member college & universities using the Common
App's free online application. If you are a product marketing
professional and want to be part of a mission-driven non-profit
that uses innovative technology to advance the college admission
process, Common App may be a great match for you. Common App is
currently searching for a Product Marketing Manager.As a member of
the Marketing team, the Product Marketing Manager is responsible
for executing integrated marketing communications campaigns that
build awareness, generate conversions, and drive leads for multiple
initiatives. This role is responsible for identifying, managing,
and leveraging the full mix of marketing activities, both internal
and external, to support each campaign, as well as tracking
results. This role will work closely with the other Marketing,
Constituent Engagement, and Product Strategy and Business
Development teams to craft campaign messages, identify and create
deliverables, and report results. The position will support the
marketing aspects of Common App's new program and product launches
including developing awareness campaigns and supporting sales and
service enablement efforts. In addition, the position will be
responsible for identifying and developing collateral materials
with compelling narratives that engage and educate our audiences,
constituents, and staff.RequirementsThe ideal candidate will
possess a bachelor's degree in marketing, communications or related
field with at least five years of experience in product/program
marketing and digital marketing communications. Candidates must
have experience creating multi-channel product marketing strategies
and collateral for multiple audiences.Strong project management,
keen attention to detail, organization skills with the ability to
manage multiple projects on schedule and within budget are key for
this role.Candidates should express a passion for higher education
with exceptional communication (written and verbal) and
presentation skills.Individuals must be able to work effectively as
a collaborative team member and individual contributor and
leader.Experience conducting market and competitor analysis,
persona development and vetting new market opportunities, CRM,
content management and marketing automation is preferred. Common
App is a virtual environment, individuals must work effectively as
an individual contributor and team member in a highly
collaborative, diverse, virtual environment. A passion for higher
education is a plus.BenefitsCommon App is a virtual first
environment.Candidates must be living in the United States to apply
for this remote role.Common App values our employees' time and
efforts.Our commitment to your success is enhanced by our
competitive salary and an extensive benefits package including paid
time off, medical, dental and vision benefits and future growth
opportunities within the organization.Plus, we work to maintain the
best possible environment for our staff, where people can learn and
grow.We strive to provide a collaborative, team-oriented, creative
environment where each person feels encouraged to contribute to our
processes, decisions, planning and culture.To apply for this
opportunity, send your resume and cover letter with salary
expectations.
Keywords: Common App, Arlington , Product Marketing Manager - US Based Remote Opportunity, Advertising , Arlington, Virginia
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