Print Marketing and Advertising Specialist
Company: KGTiger
Location: Arlington
Posted on: June 20, 2022
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Job Description:
SummaryThe Print Marketing Specialist assists with and partners
with the Sr. Manager - Marketing (Media & Analysis) and media
agency in the development, coordination, and implementation of
media strategy focusing on primarily print production &
distribution along with supporting functions for other media
channels (Print, OOH, TV, Radio, Digital, Social).What You'll
DoCommunicate and work with creative production team, newspaper
vendors, and agencies to validate versions, verify circulation
data, and production qty on a weekly basisMaintain database and
report weekly circulation database, in-store qty. allocation
reporting, distribution details and media rates working with agency
Coordinate with regional marketing teams, sales organizations and
other departments to report print distribution qty/coverage and
other detailsPrepare Ad-hoc mapping/distribution summary
deckFormat/upload data into GIS system and update master excel
filesOrganize, implement and control the day-to-day media planning
development processMonitor media campaigns and when needed have
campaign performance meetings internally and/or with clientMonitor
development and review media buys and post-buy analysisWhat You'll
NeedBachelor's degree in Communications, Marketing, Advertising, or
Business1 - 3 years of relatable experienceUnderstanding of print
advertising including zoning methodology, circulation rules and
rate informationFamiliarity with TV/Radio/Digital/Social
advertisingExcellent Microsoft Excel skillsExcellent communication
skillsThrives on meeting aggressive deadlines in a fast-paced
environmentFamiliar with media research and planning tools such as
DoubleClick, Nielsen is plusAbility to apply principles of media
finance
Keywords: KGTiger, Arlington , Print Marketing and Advertising Specialist, Advertising , Arlington, Virginia
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