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Print Marketing and Advertising Specialist

Company: KGTiger
Location: Arlington
Posted on: June 20, 2022

Job Description:

SummaryThe Print Marketing Specialist assists with and partners with the Sr. Manager - Marketing (Media & Analysis) and media agency in the development, coordination, and implementation of media strategy focusing on primarily print production & distribution along with supporting functions for other media channels (Print, OOH, TV, Radio, Digital, Social).What You'll DoCommunicate and work with creative production team, newspaper vendors, and agencies to validate versions, verify circulation data, and production qty on a weekly basisMaintain database and report weekly circulation database, in-store qty. allocation reporting, distribution details and media rates working with agency Coordinate with regional marketing teams, sales organizations and other departments to report print distribution qty/coverage and other detailsPrepare Ad-hoc mapping/distribution summary deckFormat/upload data into GIS system and update master excel filesOrganize, implement and control the day-to-day media planning development processMonitor media campaigns and when needed have campaign performance meetings internally and/or with clientMonitor development and review media buys and post-buy analysisWhat You'll NeedBachelor's degree in Communications, Marketing, Advertising, or Business1 - 3 years of relatable experienceUnderstanding of print advertising including zoning methodology, circulation rules and rate informationFamiliarity with TV/Radio/Digital/Social advertisingExcellent Microsoft Excel skillsExcellent communication skillsThrives on meeting aggressive deadlines in a fast-paced environmentFamiliar with media research and planning tools such as DoubleClick, Nielsen is plusAbility to apply principles of media finance

Keywords: KGTiger, Arlington , Print Marketing and Advertising Specialist, Advertising , Arlington, Virginia

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