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Print Marketing Specialist

Company: Lidl US
Location: Arlington
Posted on: May 16, 2022

Job Description:

3500 S Clark Street
Arlington, VA 22202Employment TypeFull-TimeExperience LevelGraduatesReference number31603Target Start Date05/15/2022SummaryThe Print Marketing Specialist assists with and partners with the Sr. Manager - Marketing (Media & Analysis) and media agency in the development, coordination, and implementation of media strategy focusing on primarily print production & distribution along with supporting functions for other media channels (Print, OOH, TV, Radio, Digital, Social).**This position is Hybrid, requiring 3 days in office and 2 days working from home**What You'll Do

  • Communicate and work with creative production team, newspaper vendors, and agencies to validate versions, verify circulation data, and production qty on a weekly basis
  • Maintain database and report weekly circulation database, in-store qty. allocation reporting, distribution details and media rates working with agency
  • Coordinate with regional marketing teams, sales organizations and other departments to report print distribution qty/coverage and other details
  • Prepare Ad-hoc mapping/distribution summary deck
  • Format/upload data into GIS system and update master excel files
  • Organize, implement and control the day-to-day media planning development process
  • Monitor media campaigns and when needed have campaign performance meetings internally and/or with client
  • Monitor development and review media buys and post-buy analysisWhat You'll Need
    • Bachelor's degree in Communications, Marketing, Advertising, or Business
    • 1 - 3 years of relatable experience
    • Understanding of print advertising including zoning methodology, circulation rules and rate information
    • Familiarity with TV/Radio/Digital/Social advertising
    • Excellent Microsoft Excel skills
    • Excellent communication skills
    • Thrives on meeting aggressive deadlines in a fast-paced environment
    • Familiar with media research and planning tools such as DoubleClick, Nielsen is plus
    • Ability to apply principles of media financeWhat You'll ReceiveAt Lidl, we know that in order for our people to do their best, they must be at their best. That's why as a company, we offer one of the most generous benefits packages in the industry.
      All our Lidl employees are eligible to receive the following benefits:
      • Medical - Dental - Vision coverage
      • Paid Holiday & Paid Time Off (PTO)
      • 401k Plan (+ 5% company match and no vesting schedule)
      • And so much more, visit our benefits page for more details and the latest updates
        In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave - 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off & Sick Time.

Keywords: Lidl US, Arlington , Print Marketing Specialist, Advertising , Arlington, Virginia

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