Senior Media Analyst

Company: KGTiger Corporation
Location: Arlington
Posted on: May 14, 2022

Job Description:

Job Description What You'll Do

• Own media KPI & Reporting al offline media. (Not limited to TV, Radio, OOH and Newspaper)
• Own media KPI & Reporting al online media. (Not limited to Social, Display, OLV/OTT, Youtube, Search, and Streaming Audio)
• All Channel Performance Deep Dive (Both off-line and online. For example weekly review of social display and search)
• Optimization Recommendation
• KPI Dashboard Maintenance
• Media Database Maintenance (includes all weekly media preformance data, spend, and business preformance)
• Creative Performance Analytics (which creative preforms better in the market place)
• Paid+Owned KPI Integration
• Weekly ROAS Review
• A/B Testing Performance Review
• Coupon Performance Review
• Optimization Scenario Building
• Pull Marketing Trends What You'll Need
  • 2+ years' experience in online and offline channels media analysis
  • Bachelor's Degree in Business, Marketing, Analytics, or related field
  • Strong data and manipulation and data vizualization skills.
  • Strong excel and media optimization analytics skills
  • Passion for marketing, data, and learning new technology
  • Deep knowledge of digital marketing across social, websites and email
  • Strong analytical and strategic thinking skills
  • Ability to make data-driven decisions
  • Excellent interpersonal and collaboration skills - Work remote for 2 days, expecting to be back to the office until January- Onboarding will be in person- Salary ranges from $72k to $81k, can do $85k but would like to stick to $81k- Relo package is not available, if someone willing to relocate at own expense will work- There are certain States we can recruit from but they need to relocate by January (Geraldine will need to confirm this)- No Visa sponsorship

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