Senior Media Analyst
Company: KGTiger Corporation
Location: Arlington
Posted on: May 14, 2022
Job Description:
Job Description What You'll Do
- Own media KPI & Reporting al offline media. (Not limited to TV,
Radio, OOH and Newspaper)
- Own media KPI & Reporting al online media. (Not limited to
Social, Display, OLV/OTT, Youtube, Search, and Streaming
Audio)
- All Channel Performance Deep Dive (Both off-line and online.
For example weekly review of social display and search)
- Optimization Recommendation
- KPI Dashboard Maintenance
- Media Database Maintenance (includes all weekly media
preformance data, spend, and business preformance)
- Creative Performance Analytics (which creative preforms better
in the market place)
- Paid+Owned KPI Integration
- Weekly ROAS Review
- A/B Testing Performance Review
- Coupon Performance Review
- Optimization Scenario Building
- Pull Marketing Trends What You'll Need
- 2+ years' experience in online and offline channels media
analysis
- Bachelor's Degree in Business, Marketing, Analytics, or related
field
- Strong data and manipulation and data vizualization
skills.
- Strong excel and media optimization analytics skills
- Passion for marketing, data, and learning new technology
- Deep knowledge of digital marketing across social, websites and
email
- Strong analytical and strategic thinking skills
- Ability to make data-driven decisions
- Excellent interpersonal and collaboration skills - Work remote
for 2 days, expecting to be back to the office until January-
Onboarding will be in person- Salary ranges from $72k to $81k, can
do $85k but would like to stick to $81k- Relo package is not
available, if someone willing to relocate at own expense will work-
There are certain States we can recruit from but they need to
relocate by January (Geraldine will need to confirm this)- No Visa
sponsorship
Keywords: KGTiger Corporation, Arlington , Senior Media Analyst, Advertising , Arlington, Virginia
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