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Senior Media Analyst

Company: KGTiger Corporation
Location: Arlington
Posted on: May 14, 2022

Job Description:

Job Description What You'll Do

  • Own media KPI & Reporting al offline media. (Not limited to TV, Radio, OOH and Newspaper)
  • Own media KPI & Reporting al online media. (Not limited to Social, Display, OLV/OTT, Youtube, Search, and Streaming Audio)
  • All Channel Performance Deep Dive (Both off-line and online. For example weekly review of social display and search)
  • Optimization Recommendation
  • KPI Dashboard Maintenance
  • Media Database Maintenance (includes all weekly media preformance data, spend, and business preformance)
  • Creative Performance Analytics (which creative preforms better in the market place)
  • Paid+Owned KPI Integration
  • Weekly ROAS Review
  • A/B Testing Performance Review
  • Coupon Performance Review
  • Optimization Scenario Building
  • Pull Marketing Trends What You'll Need
    • 2+ years' experience in online and offline channels media analysis
    • Bachelor's Degree in Business, Marketing, Analytics, or related field
    • Strong data and manipulation and data vizualization skills.
    • Strong excel and media optimization analytics skills
    • Passion for marketing, data, and learning new technology
    • Deep knowledge of digital marketing across social, websites and email
    • Strong analytical and strategic thinking skills
    • Ability to make data-driven decisions
    • Excellent interpersonal and collaboration skills - Work remote for 2 days, expecting to be back to the office until January- Onboarding will be in person- Salary ranges from $72k to $81k, can do $85k but would like to stick to $81k- Relo package is not available, if someone willing to relocate at own expense will work- There are certain States we can recruit from but they need to relocate by January (Geraldine will need to confirm this)- No Visa sponsorship

Keywords: KGTiger Corporation, Arlington , Senior Media Analyst, Advertising , Arlington, Virginia

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