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Manager, Advertising

Company: Targeted Victory
Location: Arlington
Posted on: May 13, 2022

Job Description:

About Us: Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.
We have collectively raised our clients more than $1.5 billion in online fundraising, managed over $335 million in digital advertising, delivered over 13.5 billion emails and 3 billion text messages, and have sold and fulfilled over 3.25 million units of merchandise.
Targeted Victory is the proud recipient of the 2022 Reed Award for Best Employer, 2021 Campaign Tech Award for Best Employer, and the 2021 Reed Award for Best Employer: Work-From-Home Transition.
Job Summary: Targeted Victory is looking for a driven self-starter to oversee the day-to-day execution, quality assurance, optimization, and reporting for all advertising buys in their assigned client set. The ideal candidate must be comfortable working in a deadline-driven, campaign-style work environment and be able to coordinate with multiple teams across the organization to assess needs and drive outcomes. Attention to detail, comfort asserting and meeting deadlines, and the ability to manage both up and down are must-haves.
Key Responsibilities:

  • Collaborate with and assist assigned client teams in executing against media plans, including directing all members of their team
  • Hands-on-keyboard build out and placement, campaign performance monitoring, and adjustment recommendations of ads for marquee clients
  • Package performance metrics for client reporting and work with client teams on analysis
  • Manage client team Slack channels and email traffic with client teams and determine when to escalate questions/discussions to other advertising subject matter experts
  • Coordinate necessary clarifying discussions with relevant client teams prior to ad build out
  • Onboard new clients and train new team members
  • Actively manage the review process of ads to ensure they are pacing and driving returns
  • Proactively resolve any errors or glitches in build out or placement of live ads
  • Liaise with ad network representatives to strategically implement campaigns
  • Stay informed with industry best practices to provide peak performance for media
    Position Requirements:This position is for career-minded, self-directed individuals who can find professional fulfillment in meeting and exceeding performance metrics and should have:
    • Bachelor's degree in marketing, political science, communications or equivalent work experience in a related field
    • 2+ years of hands-on-keyboard experience building out and quality assuring social media, Google Ads, and programmatic ads
    • Taking ownership of an issue or advantage of an opportunity in the moment it presents itself
    • Deeper than surface level understanding of all assigned clients' challenges and goals
    • Interest in digital advertising strategy and driven to learn more
    • Above average proficiency in Excel, salience with reporting dashboards
    • Ability to collaborate and work effectively on a team and with other teams
    • Ability to stay organized and perform tasks with a high attention to detail
    • Ability to prioritize and multi-task several projects at one time

Keywords: Targeted Victory, Arlington , Manager, Advertising, Advertising , Arlington, Virginia

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