Senior Writer

Company: Global Channel Management,Inc
Location: Arlington
Posted on: January 13, 2022

Job Description:

Senior Writer needs five years experience writing for digital products
Senior Writer requires:
A/B testing experience
- Digital marketing agency experience a plus
- Awareness of SEO best practices
- Experience writing for conversion in e-commerce or b2c products
Bachelors degree and at least five years experience writing for digital products
- Adept at connecting all phases of the user journey (marketing/loyalty and user web flows) to the work they are assigned, including email marketing
- Knowledge of best practices in UX Writing and specific to digital content
- Can explain the rationale in copy decisions and best practices
- Ability to thrive in a fast-paced environment
Senior Writer duties:
Leverage and contribute to brand and copy standards and formatting to represent client effectively and maximize customer experience
Partner with both UX and marketing designers to ensure a cohesive and clearly understandable customer journey
Create and execute descriptive, concise and impactful copy for widely used digital products as well as the other communication touchpoints that surround those experiences
Collaborate closely with an agile product development team to ensure messaging is optimal for customer experience and addresses business objectives

Communicate effectively with product management, UX lead, creative directors and other key stakeholders

Keywords: Global Channel Management,Inc, Arlington , Senior Writer, Advertising , Arlington, Virginia