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Sr Omni Specialist (Digital Marketing)

Company: Nestl-- USA
Location: Arlington
Posted on: January 13, 2022

Job Description:

Foods people love. Brands people trust. And a career that nourishes your future like no other.If you're driven by the passion to do something meaningful that changes lives, Nestl-- is the place for you. Nestl-- USA is one of seven operating companies that make up Nestl--'s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.Position SummaryFrom eCommerce shopping platforms to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Working in close partnership with the OMNI Retail Marketing, Digital Shelf & Sales teams and the Agency, this Senior OMNI Specialist will flawlessly execute strategies to win in the marketplace.Responsibilities:Develop and Execute plans to drive demand and conversionKey Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and improving retailer satisfaction scoresLead eContent organic and paid search and OMNI Promotional Campaign ExecutionLead Division on eSearch and Digital Shelf content implementation including: Retailer and Competitive Assessment, Brand Team Training on Critical Assets, Search Strategy ImplementationExecute Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation: Solo Brand and Innovation activations, Multi-brand activations, Scale event activationsLead assortment priority implementation with Brand teams to ensure the right skills are developed to win with retailerDevelop selling materials for Retail Marketing efforts and collaborate with CD on account selling meetingsManage asset creation and project coordination for national and account-specific point of sale materials, merchandiser graphics and retailer adsMonitor eBusiness and retail marketing key performance indicators for the Division across key accounts and platforms to ensure Best In Class execution and leverage Best Practices to drive ROIOversee flawless execution of budgets: non-working and working budgets in SAP and Trade spend systems. Enable stakeholder transparency and ensure strong financial controls are in placeRequirements:Bachelor's degree required, MBA Preferred3 years of experience in Sales or Marketing1 year of experience in Brand MarketingKnowledge of Nestl-- and its trade customer baseExperience partnering with cross-functional teams and/or agency partnersExperience developing strategic plans, such as commercialization strategies or communication campaignsExperience leveraging data and trends to generate category/consumer/shopper behavior insightsExperience leading marketing and shopper communication projects, including digital and media strategies, is preferredExperience in Consumer Packaged Goods (CPG) is preferredTravel 10%Skills:Strong marketing and promotion experienceDeep understanding of focus retailers and their go-to-market strategiesCorporate priorities, merch strategy, strengths, weaknesses and marketing assetsAbility to influence within and across DivisionsCollaboration: demonstrated success working across multi-function teamsCuriosity: seeker of new knowledge, new capabilities, and creative problem-solvingKnowledge of interrelationship of key company functions and their key initiativesDemonstrated knowledge of business driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trendsKnowledge of core Business Processes and FundamentalsNestl-- Leadership Framework Competencies: Leaders: Insight, Energize and Engage, Enable Results through others, Coach and Develop, Influence with Integrity, CourageRequisition ID: 145591It is our business imperative to remain a very inclusive workplace.To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl--. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl-- seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl-- home.The Nestl-- Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.This position is not eligible for Visa Sponsorship.Arlington, VA, US, 22209

Keywords: Nestl-- USA, Arlington , Sr Omni Specialist (Digital Marketing), Advertising , Arlington, Virginia

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