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Director of Marketing Strategy (Americans for Prosperity)

Company: Stand Together
Location: Arlington
Posted on: January 13, 2022

Job Description:

Location: Arlington, Virginia
Categories: Communications and Marketing
Req ID: 5051


Interested in an opportunity to build a grassroots movement around empowering people? Are you the marketing strategist who always delivers brand-building results? If you set the bar high and still blow past expectations and have been looking for the opportunity that puts your skills to work uniting voices for social change, read on. We're not your everyday nonprofit.

With an expansive and growing network of partners, programs, and support focused on some of society's biggest challenges, we're well-positioned to achieve the Stand Together community's primary goal, empowering people. We need your skills to help us get there.

As the Director of Marketing Strategy (Americans for Prosperity), you'll take a leadership role on the Stand Together Integrated Marketing and Communications Team. You'll report to the Vice President of Marketing Strategy and develop, nurture and deliver comprehensive brand standards and strategies that amplify and accelerate organizational objectives for the Americans for Prosperity (AFP) brand. While no day is typical you'll have the opportunity to gather inputs from key partners, gain consensus across teams, develop critical milestones, and share measurable engagement results with leadership. As a leader on the team, you will be the primary point of contact for key stakeholders and the driver of brand strategies. Your challenge will be creating solid brand strategies with an agile approach that allow you to maximize \"seize the moment\" opportunities in an ever-changing political landscape.

This is an opportunity to develop and expand a multi-faceted emerging brand. We need a leader who is just as excited about our mission as we are, and who guide us in critical decisions and plans that have a direct impact on our overall success. AFP engages in broad-based grassroots outreach to advocate for long-term solutions to obstacles that prevent people from realizing their incredible potential - unsustainable government spending and debt, a broken immigration system, a rigged economy, and many other issues that require our attention and action. You'll have the opportunity to unite voices in all 50 states that advance policies to help people improve their lives. Click here to learn more about AFP's approach to social change and our core initiatives and programs.

Our preference is that this person is located in the D.C. Metro area, but for the right candidate we are open to remote.


Strategic Planning:
Develop and execute compelling and differentiated AFP brand marketing strategies for diverse audience segments that inform tactical plans aligned to issue/brand priorities.
Partner with Insights and Analysis team to identify and define audience research needs and trends, interpreting and applying the findings into issue-relevant engagement and outreach campaigns designed to unite diverse voices for positive change.
Identify and develop content/engagement opportunities that create impactful experiences for our audiences and motivate them to take action. AFP's audience groups range from activists to grassroots organizing teams to influential policy thought leaders and beyond.
Develop unique brand marketing activations that are founded in sound strategies, aligned to core AFP brand priorities and employ testing/experimentation methodologies where appropriate.
Partner with stakeholders and contributors across the Stand Together community to identify audience and channel opportunities to drive and deepen AFP issue awareness, reach, and engagement with target audiences across the country.
Proactively leverage data to capture market opportunities to drive our issues forward or build coalitions in the ever-changing political landscape. Monitor brand and audience changes/trends and adjust plans as needed.

Communication And Collaboration:
Operate as the strategic brand marketing champion/decision-maker for AFP, developing communication touchpoints with key stakeholders to ensure an effective two-way flow of knowledge and feedback that best supports and advances AFP's core issues.
Educate the Stand Together community on AFP's brand strategy, positioning, voice, and strategic pillars to drive connection to the vision and pull through of guidelines where appropriate.
Manage agency partners where appropriate, including SOW development, project briefings, workflow, expectation management, budgeting, and results monitoring.
Participate in the strategic development and planning of Marketing and Communications team capability enhancements and opportunities.
Represent the AFP brand in external forums/conferences when required.
Collaborate closely with cross-functional teams to shape AFP's positioning in the ever-changing political landscape, translating insights into innovative and agile solutions that solve society's biggest issues.

Lead and develop a team of brand professionals whose primary role is to drive the execution of brand strategies across the Stand Together community.
Drive team alignment and engagement around AFP brand marketing strategies and activations by promoting a clear and inspiring vision and consistent brand standards.
Ensure team members are connected to feedback and development opportunities consistently through regular coaching, informal/formal talent reviews, and professional development plans.
Model a leadership style that conveys confidence and gains respect from others, keeping leaders informed about key issues and elevating gaps/opportunities when appropriate.
Operate as a champion for the organizational culture, which includes modeling and applying our guiding principles in business and interpersonal interactions and inspiring others to do the same.
Support the successful onboarding of new hires.

Set the direction and provide guidance to inform initiatives across the extended Stand Together community that support/improve AFP brand performance and reputation.
Lead ideation sessions with capabilities teams to drive forward momentum of AFP brand marketing objectives.
Ensure appropriate resourcing is in place to meet objectives.
Ensure timely and effective delivery against key AFP brand-related milestones.
Partner with the creative and content teams to develop and deliver internal and external audience-facing communications, voice assets/tools kits, photography, etc.

Reporting And Analysis:
Develop and implement tracking, analysis, and reporting of AFP brand marketing results and impact of outreach investments.
Partner with the intelligence and capabilities teams to establish qualitative and quantitative KPIs that effectively measure the impact and success of AFP brand marketing strategies and activations.
Lead brand performance review sessions with senior AFP and Marketing and Communications leaders, key stakeholders and contributors to assess gaps, opportunities, and critical learnings for quarterly assessments and other reports.

10+ years of professional experience in brand, marketing, or related fields, demonstrating progressive career growth and a track record of exceptional results
A proven leader and team player, with experience in inspiring and collaborating with cross-functional teams in support of shared business priorities while positively influencing the work of peers with and without direct reporting accountability
Demonstrated experience understanding the needs of different audience/stakeholder segments and developing appropriate and innovative marketing products and communication strategies
Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated brand marketing plans with clear goals and KPIs that accurately measure effectiveness and progress
Experience in successful internal and external brand positioning strategies and implementation
A history of success founded in developing solid relationships with key internal/external partners and senior-level stakeholders within complex and matrixed organizational structures with alignment and support for high impact decisions
Experience in engaging, coaching, and developing high-performance teams to achieve impactful results and promoting an environment where everyone is valued and included
Superior written and verbal communication skills
A highly organized approach with a proven ability to deliver on tight deadlines and work within a fast-paced and entrepreneurial environment.
Experience in grassroots, advocacy or legislative marketing preferred but not required
Exposure to agency relations (as a client or agency representative) and experience in understanding how and when to seek external/vendor support to expand capabilities and increase the impact

About Us

Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference.

Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential.

Stand Together partners with people from diverse perspectives and backgrounds-including people in education, business, community non-profits, and public policy-to accomplish more together than any of us could on our own.

Our Values

Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Market Based Management - (MBM - ). Informed by the principles that allow a free and open society to flourish, MBM - prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That's why we're proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color,race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.



Keywords: Stand Together, Arlington , Director of Marketing Strategy (Americans for Prosperity), Advertising , Arlington, Virginia

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