ArlingtonVARecruiter Since 2001
the smart solution for Arlington jobs

Sr Omni Specialist (Digital Marketing)

Company: Nestl-- USA
Location: Arlington
Posted on: January 12, 2022

Job Description:

Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestl-- is the place for you. Nestl-- USA is one of seven operating companies that make up Nestl--'s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.Position SummaryFrom eCommerce shopping platforms to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Working in close partnership with the OMNI Retail Marketing, Digital Shelf & Sales teams and the Agency, this Senior OMNI Specialist will flawlessly execute strategies to win in the marketplace.


  • Develop and Execute plans to drive demand and conversion
  • Key Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and improving retailer satisfaction scores
  • Lead eContent organic and paid search and OMNI Promotional Campaign Execution
  • Lead Division on eSearch and Digital Shelf content implementation including: Retailer and Competitive Assessment, Brand Team Training on Critical Assets, Search Strategy Implementation
  • Execute Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation: Solo Brand and Innovation activations, Multi-brand activations, Scale event activations
  • Lead assortment priority implementation with Brand teams to ensure the right skills are developed to win with retailer
  • Develop selling materials for Retail Marketing efforts and collaborate with CD on account selling meetings
  • Manage asset creation and project coordination for national and account-specific point of sale materials, merchandiser graphics and retailer ads
  • Monitor eBusiness and retail marketing key performance indicators for the Division across key accounts and platforms to ensure Best In Class execution and leverage Best Practices to drive ROI
  • Oversee flawless execution of budgets: non-working and working budgets in SAP and Trade spend systems. Enable stakeholder transparency and ensure strong financial controls are in place
    • Bachelor's degree required, MBA Preferred
    • 3 years of experience in Sales or Marketing
    • 1 year of experience in Brand Marketing
    • Knowledge of Nestl-- and its trade customer base
    • Experience partnering with cross-functional teams and/or agency partners
    • Experience developing strategic plans, such as commercialization strategies or communication campaigns
    • Experience leveraging data and trends to generate category/consumer/shopper behavior insights
    • Experience leading marketing and shopper communication projects, including digital and media strategies, is preferred
    • Experience in Consumer Packaged Goods (CPG) is preferred
    • Travel 10%
      • Strong marketing and promotion experience
      • Deep understanding of focus retailers and their go-to-market strategies
      • Corporate priorities, merch strategy, strengths, weaknesses and marketing assets
      • Ability to influence within and across Divisions
      • Collaboration: demonstrated success working across multi-function teams
      • Curiosity: seeker of new knowledge, new capabilities, and creative problem-solving
      • Knowledge of interrelationship of key company functions and their key initiatives
      • Demonstrated knowledge of business driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trends
      • Knowledge of core Business Processes and Fundamentals
      • Nestl-- Leadership Framework Competencies: Leaders: Insight, Energize and Engage, Enable Results through others, Coach and Develop, Influence with Integrity, Courage
        Requisition ID: 145591It is our business imperative to remain a very inclusive workplace.
        To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl--. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl-- seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl-- home.
        The Nestl-- Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: 1-800-321-6467.
        This position is not eligible for Visa Sponsorship.Arlington, VA, US, 22209

Keywords: Nestl-- USA, Arlington , Sr Omni Specialist (Digital Marketing), Advertising , Arlington, Virginia

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Virginia jobs by following @recnetVA on Twitter!

Arlington RSS job feeds