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Director, Email Marketing

Company: Targeted Victory
Location: Arlington
Posted on: January 12, 2022

Job Description:

About Us:
Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious-minded, supportive, and team-oriented individuals. Our clients, including national political and international decision-makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising, and reputation management.

We have collectively raised our clients more than $1.35 billion in online fundraising, delivered over 11.9 billion emails and 2.5 billion text messages, and have sold and fulfilled over 3.2 million units of merchandise.

Targeted Victory was a proud recipient of the 2021 Campaign Tech Award for Best Employer and the 2021 Reed Award for Best Employer: Work-From-Home Transition.

Job Summary:
Targeted Victory is looking for a creative leader to develop and optimize Targeted Victory's use of email as we improve and transform the political fundraising experience for both donors and clients. The leader must be comfortable working in a deadline-driven, campaign-style work environment and be able to coordinate with multiple teams across the organization to capture requirements and drive outcomes. Attention to detail, time management, and a strong work ethic are must-haves. Applicant must be able to work in person at our Arlington, VA office.

Key Responsibilities:
Lead and grow Targeted Victory's email marketing programs, helping to advance Targeted Victory's position as the market leader in online fundraising
Develop strategies and tactics to increase the performance of Targeted Victory email products
Partner with ESP and data vendors to expand the effectiveness of Targeted Victory email efforts
Partner with internal stakeholders to develop and advance email marketing effectiveness
Analyze, optimize, and report on key fundraising and email marketing metrics
Create the structure and processes necessary to manage email operations and projected growth
Ensure teams have the tools and training needed to execute on new email tactics
Be a strong collaborator and partner with product teams, client teams, and other departments
Function as a strategy partner and doer, provide leadership and insights, support strategic objectives, and be a hands-on member of the team

Position Requirements:
Bachelor's degree in Marketing or equivalent work experience in a related field
5+ years of experience leading email marketing teams, ideally within the political industry
Proven ability to optimize across a variety of digital advertising channels and manage the implementation of tactics
Significant experience managing others and driving / aligning teams to strategy
Demonstrated ability to scale and improve programs, optimize efforts, and drive outcomes
Demonstrated enthusiasm for building productive relationships with key stakeholders and leadership
Advanced analytical and reporting skills, with the ability to deliver on return on advertising spend (ROAS) metrics
Excellent communication skills with the ability to simplify complex topics into clear and easily understandable messages

Keywords: Targeted Victory, Arlington , Director, Email Marketing, Advertising , Arlington, Virginia

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