Content Marketing Manager

Company: Brazen
Location: Arlington
Posted on: February 23, 2021

Job Description:

At Brazen, we believe everyone deserves a job they love, including you! We are a smart, scrappy, compassionate, and fun bunch who genuinely love our jobs almost as much as we love our customers.Brazen is a rapidly growing Venture Capital-backed SaaS startup. Our HQ is in Arlington, VA, but we have talented teams all over the map, and we care more about what you might bring to our team and where you want to go in your career than where you are located.If you're like us, you've read tons of job descriptions that look a whole lot like this one. But what we can't put in words is why we would love to hear from you. You've heard the term "living in the gray area," right? Well, a great fit for Brazen is someone who wants to live in the technicolor. There's never a gray moment here! We are all entrepreneurs at heart, who believe that when you bring your full self to work, the possibilities are infinite.If your interest is piqued, let's chat! We'd love to show you, rather than tell you, what makes us special, and find a place in our organization where you can thrive.The PositionWe are growing fast and demand for our software is high. We want to accelerate that growth. And that's where you come in as a Content Marketing Manager. Your role and goal will be to help the marketing and sales teams build a best-in-class community and drive awareness and create interest for Brazen products and services and help us grow.To be successful in this role, your keyboard must be an extension of your finger tips. Waxing poetic must be a hobby. And the thesaurus must be your muse. We are looking for someone who is a creative writer but also someone who gets creative to find that next great idea. We need a strategic thinker and one who can plan all of our content (ideally tied to an overall campaign) but we also need someone who is in the trenches doing the work, putting pen to paper. And while sometimes you will need to be verbose and other times succinct, you will always need to be thinking about how to get your content, our content, into the hands of our audience. That means a basic understanding of SEO and a knack for writing catchy headlinesYour value will be measured by the quality of your content, the growth or our community, and your attribution to revenue. And you must be great at working with cross-functional teams that include members from management, sales, product, customer success, agencies, and freelancers. You will report to the senior content marketing manager.ResponsibilitiesContent Development, Editing & Copywriting* Develop and execute digital content strategy across all online platforms to increase engagement, brand promotion and sales* Brainstorm, write, edit, and publish content for a variety of marketing and sales enablement formats, including blog posts, ebooks, emails, landing pages, web pages, buying guides, infographics, social media posts and images, video scripts, webinar decks, marketing campaigns, display and search ads, marketing collateral, and moreProject Management* Organize projects from concept to kickoff, production, review, and publishing* Manage projects across marketing functions, including content, design, advertising, social media, sales enablement, email marketing, and more, serving as the central project manager keeping timelines and teams on track to hit deadlinesSearch Engine & Web Optimization * Work closely with Demand Gen and Product Marketing to ensure content is optimized for SEO and in line with ongoing customer research* Write and implement original search and web-optimized content, demonstrating a progressive understanding of the latest SEO tactics* Research, develop briefs, and leverage SEO planning tools to develop and implement SEO content strategies in coordination with the content and marketing teams* Rewrite and edit existing content and web pages to optimize around core buyer search terms in order to support company's SEO objectives* Understand and use best practices to optimize content for the web across a variety of platforms and goalsVideo, Podcast & Webinar Support * Develop, edit, and provide support for video, audio, and webinar projects* Brainstorming, ideation, and developing timely and trending content ideas supporting our annual content calendar and monthly themes * Content development, copywriting, and editing for premium content, including scripts, promotional materials, ads, presentation decks, emails, and more* Edit, optimize, and upload content assets including podcast* Develop podcast episode drop media kits, including social media quote images, audiograms, episode briefs, and more, for company and speaker use in promotions Social Media & Sales Enablement Activation* Write, design, and produce assets to promote content marketing assets, including social media posts, display ads, emails, sales briefs, etc.Regularly post and maintain library of marketing content on company sales enablement hub* Review and report on sales enablement content utilization, gather feedback from sales teams, and recommend improvementsQualifications* Minimum 3 years of experience working in a copywriting role with expertise in B2B marketing, content marketing, social media, persuasive writing, and sales enablement collateral* You have demonstrated knowledge of marketing fundamentals and digital content best practices. * You have ideally worked on a marketing team at a Business-to-business (B2B) company.* You don't just know how to write and post content. You understand how to create a comprehensive content strategy that ladders up to overall marketing and company strategy.* You have created and executed a content strategy that drives business outcomes, ideally at a high-growth startup. How you will know you're a strong fit for the role:* Your portfolio showcases both your writing prowess and your strong ability to market yourself and your personal brand.* You have an uncanny ability to produce writing that connects with customers because you spend time getting to know them and those who sell to them. You regularly conduct prospect, customer and sales rep interviews to inform your content strategy. * You know your way around CRMs and marketing automation solutions (we use Salesforce and Hubspot).* You are incredibly data-driven and highly analytical and you're a pro at Google Analytics, SEMRush and similar reporting and research tools.* You could teach a masterclass on time management, prioritization and attention to detail. * You can herd the cats and keep the show on the road. You're no stranger to managing multiple projects, stakeholders, and priorities* You're comfortable wearing a lot of hats and working cross-functionally.Brazen is committed to advancing diversity, equity, and inclusion in hiring, in programming, and in all other aspects of the work we do. Diversity, equity, and inclusion are deeply connected to our mission, our success, and our culture. Some organizational priorities include: * Developing policies, procedures and services that uplift and protect to prevent inequalities; * Building relationships among staff, customers, and supporters that are reflective of our tech community * Prioritizing the inclusion of diverse communities in internal leadership; * Fostering a culture of open-mindedness, compassion, and inclusiveness; * Creating and maintaining opportunities for engagement, education, and discourse related to issues of equity, diversity, and inclusionBrazen is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Brazen are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Brazen will not tolerate discrimination or harassment based on any of these characteristics. Brazen encourages applicants of all ages.Powered by JazzHRw1KpqoD04o

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