Manager of Marketing
Company: Global Cold Chain Alliance (GCCA)
Posted on: October 16, 2020
The Global Cold Chain Alliance (GCCA), a fast paced, growing
trade association that serves the global temperature-controlled
supply chain industry, is seeking a Manager of Marketing.
We are looking for a deadline driven, proactive, self-motivated,
team player, to join our global staff. In this role you will work
with your colleagues, as well as a third-party marketing consulting
firm, to create and execute marketing campaigns for GCCA's various
programs, services, and events. Tasks will include creating and
maintaining the association's annual marketing calendar, designing
and executing marketing plans, drafting marketing messages (print,
email, social), and tracking the results of your marketing
The ideal candidate to join our growing association will be an
excellent writer and skilled in project management. They will need
to be able to establish and maintain effective, collaborative
working relationships with other staff, members and volunteer
leadership. This individual will work well under pressure, meet
deadlines while making sound decisions, and accommodate shifting
priorities. Candidates that are proactive, self-motivated, team
players who are detail-oriented, and creative will thrive in our
Develop and execute association marketing campaigns
e-mail campaigns to various audiences within and outside of
membership, meeting deadlines, following timelines, and ensuring
uniformity of content/messaging.
Coordinate development of marketing collateral for association
programs and membership that align with association brand standards
(i.e., promotional flyers, programs, etc.)
Work closely with membership team to drive member prospecting
activities via promotional campaigns and prospect outreach.
Maintain content and production calendar, keeping up-to-date on all
Design and edit graphics for web, social media, and print.
Coordinate the publication of GCCA's e-newsletter, including
writing articles and vetting member submissions.
Track email analytics and report on impact and success; research
and introduce innovative methods and outlets for member
Manage vendor relations and budgets for email provider, graphic
designers, printers, signage companies, etc. Serves as liaison for
Primary administrator of content management system (CMS), currently
Work with staff to maintain association content strategy and web
Monitor and report regularly on website analytics.
Coordinate and execute social media campaigns and ensure alignment
with overall marketing campaign and association mission.
Manage social media editorial calendar and post valuable, shareable
content regularly, ensuring association is positioned as an
industry leader online.
PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing
Keywords: Global Cold Chain Alliance (GCCA), Arlington , Manager of Marketing, Advertising , Arlington, Virginia
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