Chief Marketing and Communications Officer (location negotiable, but Arlington, VA preferred)
Company: The Nature Conservancy
Posted on: September 14, 2020
Arlington, Virginia, USA. The location may be negotiable, but our
Worldwide Office is preferred.
A LITTLE ABOUT US
Founded in 1951, the Nature Conservancy is a global conservation
organization dedicated to conserving the lands and waters on which
all life depends. Guided by science, we create innovative,
on-the-ground solutions to our world's toughest challenges so that
nature and people can thrive together. We are tackling climate
change, conserving lands, waters and oceans at unprecedented scale,
providing food and water sustainably and helping make cities more
sustainable. One of our core values is our commitment to diversity.
Therefore, we strive for a globally diverse and culturally
competent workforce. Working in 74 countries, including all 50
United States, we use a collaborative approach that engages local
communities, governments, the private sector, and other partners.
To learn more, visit www.nature.org or follow @nature_press on
The Nature Conservancy offers competitive compensation, 401k or
savings-plan matching for eligible employees, excellent benefits,
flexible work policies and a collaborative work environment. We
also provide professional development opportunities and promote
from within. As a result, you will find a culture that supports and
inspires conservation achievement and personal development, both
within the workplace and beyond.
YOUR POSITION WITH TNC
Reporting to the CEO and as a member of the Executive Leadership
Team, the Chief Marketing and Communications Officer (CMCO) is
responsible for creating innovative marketing and communications
strategies that accelerate our strategies, build our global brand,
leading to increased awareness, fundraising revenue, relevance and
respect across diverse audiences, and the general public in the US
and in key international markets. . Our ideal candidate possesses
tremendous communication and leadership skills, with proven success
in traditional and innovative marketing campaigns across the broad
spectrum of today's marketing channels. We are looking for a
ground-breaking, global leader with strategic, creative, and
financial acumen as well as a strong business intellect and passion
to take our organization to the next level.
The Chief Marketing and Communications Officer (CMCO) leads all
aspects of marketing and communications, working with TNC's
business units in support of growing the organization's global
conservation strategy. The CMCO develops and leads a marketing and
communications plan to achieve the organization's conservation,
fundraising, and visibility goals. They are charged with raising
the profile of The Nature Conservancy with targeted audiences,
including current and potential members and donors, foundations,
corporations, governments, and influencers around the globe. In
partnership with business units, the CMCO will also lead the
diversification of our brand, marketing, and communications efforts
with youth and communities of color.
Reporting to the CEO, the CMCO devotes significant time and
resources to organizational leadership responsibilities and works
on a regular basis with the Board of Directors, regional managing
directors, state and country program directors, other senior
conservation leaders and key external influencers and high-level
donors. They will manage and collaborate with a highly distributed
team of over 130 people.They work closely with executive leadership
to coordinate messaging and align marketing strategies that build
critical support and funding to enable The Nature Conservancy to
fulfill its mission.
RESPONSIBILITIES & SCOPE
Growth driver: In partnership with Development and Business Units,
play a leading role in creating and managing an enterprise-wide
plan for diversifying TNC members, partners, and stakeholders. Lead
the design of TNC's brand vision and the implementation of a
comprehensive marketing and communications plan that diversifies
TNC's audiences within the US and globally.Serve as an advisor to
the CEO and Global TNC Board to develop a thought-leadership
approach that showcases TNC's global strategies, solutions, and
partnerships, all to ensure the TNC brand and mission is trusted,
respected, and supported. Serve as a member of TNC's executive
leadership team, contributing to overall organizational strategies
and representing the priorities of the marketing, communications
(internal and external), and storytelling functions. Participate in
promoting an organizational culture that values long-term strategic
thinking, creativity/innovation, and high performance.
Chief storyteller: Lead the development of break-through creative
to ensure meaningful, personal connections between TNC's work and
current and new audiences. Safeguard and disseminate news about TNC
and build our global communications efforts in an authentic
multi-lingual program aimed at building TNC--s reputation as a
truly global organization.. Oversee multi-stakeholder communication
strategies to ensure that messaging and communications efforts
across all TNC entities expand our brand position and illuminate
our work. Focus on diversifying TNC's community by engaging people
of color and connecting with all age groups. Collaborate with other
organizations to cultivate conservation content and build
storytelling capability throughout the environmental community.
Serve as one of the primary representatives of TNC to US and global
Internal Network Lead: Ensure an effective internal communications
strategy and oversee an internal communications team that enhances
connection, curiosity, and collaboration among a diverse TNC global
network. Work collaboratively as a partner across the organization
to solicit input and coordinate the participation of conservation,
science, development, operations and all state and global business
Innovation catalyst: Create breakthrough member and audience
touchpoints and enhanced engagement by experimenting with new
technology platforms, alternative media, new tools, and techniques.
Primary focus on diversifying marketing and communications towards
youth and communities of color. Build and expand key influencers to
tell our story to new audiences in a compelling, authentic way.
Capability builder: Build TNC team member capacity for powerful
communications, story-telling and marketing across a diverse global
network. Manage a team of over 130 people, distributed across the
US and around the world. Matrix-manage communications and marketing
with representatives from throughout TNC. Identify top talent to
grow, lead, and mentor a strong strategic marketing,
communications, and storytelling team that is diverse, equitable,
- Fifteen years senior level experience as a marketing and
communications leader- preferably in mission-driven, non-profit,
- Demonstrated experience in developing creative content across
multiple marketing channels (including B2B) that yield powerful,
- Experience in leading and managing a large multi-disciplinary
and dispersed team.
- Experience communicating with and presenting to diverse
audiences including government officials, donors, board members,
employees, outside partners, or equivalent.
- High energy, forward thinking, creative individual with high
- Demonstrated experience in marketing and communications to
youth and communities of color in the US and experience working in
- Extensive global work experience and foreign language skills
preferred. (Spanish, Portuguese, French, Mandarin)
- Experience working in a multi-cultural marketing department or
organization. Someone who can organically bring multi-cultural
- Experience leading marketing and communications within a
federated or distributed field model.
- Outstanding leadership and visionary qualities and ability to
work effectively with and through others in a decentralized and
geographically dispersed organization.
- Demonstrated ability to develop clear, targeted branding and
marketing strategies tailored for different audiences and channels.
Must be adept at evolving marketing strategies as the organization
grows and changes. This should include deep experience across all
traditional and social marketing platforms with a particular
familiarity with marketing automation tools and experience with
- Experience and interest in targeted fundraising for marketing
- Must possess positive interpersonal, diplomatic, and
negotiation skills that can be applied to internal and external
relationships with diverse personalities.
- Exceptional interpersonal and relationship building skills
coupled with strong written and verbal communication skills.
- Work effectively and pragmatically under pressure within a
variety of simultaneous initiatives and issues, including acute
(e.g., crisis) or reputational communication scenarios.
- Proven leadership, managerial and motivational abilities to
implement a strategic vision and manage change to meet the needs of
changing funding environments.
- A proven ability to drive success across a variety of
- A proven ability to build relationships and drive influence at
executive and Board of Director levels.
HOW TO APPLY
To apply to position number 48942, submit resume (required) and
cover letter separately using the upload buttons. All applications
must be submitted in the system prior to 11:59 p.m. Eastern Time on
September 27, 2020.
Keywords: The Nature Conservancy, Arlington , Chief Marketing and Communications Officer (location negotiable, but Arlington, VA preferred), Advertising , Arlington, Virginia
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