Director of Marketing & Business Development
Company: Hogan Lovells
Location: Washington
Posted on: May 3, 2024
Job Description:
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requisition id R245874 Keen to become part of a truly global,
collaborative team of professionals? Your journey begins here.
Hogan Lovells is a leading global law firm, providing
business-oriented legal advice and high-quality service across a
wide portfolio of practices to clients around the world. Our
distinctive market position is founded on our exceptional breadth
of our practice, on deep industry knowledge, and on our 'one team'
global approach. Hogan Lovells has over 40 offices in the Americas,
Asia-Pacific, Europe, the Middle East and Africa. With a presence
in the world's major financial and commercial markets, we are well
placed to provide excellent business-oriented advice to our clients
locally and internationally. Our people are the key to our success,
which is why we seek to recruit and retain the most talented
individuals in all regions of our global practice.Our growing and
dynamic M&BD team is looking for the right candidate to serve
as the M&BD Director for the Americas Litigation, Arbitration
and Employment (LAE) practice, based in the firm's Washington, D.C.
office. This position leads a marketing and business development
team of ten in supporting the LAE practice in the Americas and
reports to the Global Head of Business Development and Strategy for
LAE. This role will create and drive the marketing and business
development strategy in the Americas through internal and external
profile raising, relationship nurturing programs and client
development initiatives, as well as helping to define and execute
on the global LAE business plan.We have a well-established global
M&BD team, which supports the firm on a wide range of business
development, marketing and client relationship management
activities. The team is divided into a number of key areas,
including: practice M&BD, clients and industries, pitches and
pursuits, which manage strategic global and regional pitches;
-corporate communications, which comprises public relations, brand,
design, events, and digital; and marketing systems. There are also
regional M&BD teams in the Americas, Continental Europe, and
Asia with whom this role will interact.The director will work
closely with the Americas practice area lead partner for Commercial
Litigation, and oversee the support of Americas practice area leads
for Investigations, Employment, and International Arbitration
through the work of direct reports aligned to those areas. The
director will work with these leaders and team members to develop
and implement the practice's M&BD plan in line with its
business strategy and objectives. Collaboration is a priority for
the LAE practice and, as such, the ability to team well with staff
and lawyers, communicate in a manner that builds trust and
confidence and work with myriad direct and indirect team members to
achieve the group's strategic priorities is paramount. The director
will also sit on the Americas M&BD Leadership team. JOB
DESCRIPTION The role is integral in helping to drive forward our
global LAE practice strategy to ensure we:
- Maximize our opportunities to grow our revenues from existing
and prospective clients
- Raise the firm's profile and position within our key markets
across the Americas
- Leverage and coordinate our people, knowledge and resources in
an effective and efficient manner.This position, reporting to the
Global Head of BD and Strategy for the LAE practice group and
working closely with the LAE M&BD team in the Americas and
globally, will ensure a structured approach to targeting and client
development, pitching, profile raising, and marketing campaigns
including deployment of global initiatives across the Americas
region. In addition, the role acts as "account manager,"
coordinating activities with the central marketing communications
functions to ensure prompt, seamless service delivery in areas such
as analysis, press and publications and event organization.Specific
responsibilities and tasks will include: LEADERSHIP
- Working with the Americas LAE practice area leaders to develop
the Americas business plan and drive its implementation through the
practice.
- Serving as the regional Americas M&BD lead for the practice
and sitting on the M&BD Americas Leadership Team.
- Serving as the M&BD subject matter expert for the LAE
practice group.
- Leading the Americas LAE M&BD team, including managing ten
direct reports and other M&BD team members in regional
offices.
- Serving as a role model of firm values and marketing and
business development best practice while providing direction,
training, coaching, and professional development opportunities to
direct reports. BUSINESS AND CLIENT DEVELOPMENT
- Designing business development strategy that taps into current
market trends or incidents
- Identifying cross-selling opportunities across practice areas
and industry sectors, working with practice leaders, client
relationship partners, and the wider M&BD team to expand client
relationships.
- Working with partners to develop client targeting plans and
ensure the diligent pursuit of new work.
- Thinking broadly and inclusively to leverage relevant content
and events for client relationship nurturing. PITCHING, TARGETING &
NEW BUSINESS GENERATION
- Scanning the horizon or conducting pointed research to identify
pitch opportunities to bring to partners proactively, ensuring
appropriate support on effective pitch development.
- Leading the LAE Americas pitch strategy from the M&BD team,
including delivering on the sales transformation plan and global
pitch coordination.
- Creating and maintaining compelling credentials for the
practice.
- Crafting compelling responses to RFPs, customized pitches, and
business development presentations.
- Ensuring the timely and accurate capture of experience using
the firm's tools. PROFILE RAISING AND MARKETING CAMPAIGNS
- Creating and implementing integrated, content-driven campaigns
to help raise the practice's profile in the Americas - both across
the firm and among our key target audiences.
- Planning and managing the implementation of marketing and
communications programs in support of the wider M&BD plan
through a disputes lens, including client events, targeted seminar
programs, client-facing material production, website development,
digital and social media, etc.
- Overseeing and coordinating the directory submission process in
conjunction with other colleagues globally, ensuring consistent
messaging across markets.
- Overseeing the creation of digital and print marketing
collateral and social media campaigns.
- Developing and optimizing relationships with relevant industry
associations and organizations, activating those sponsorships to
drive value and client engagement. PLANNING & BUDGETING
- Consulting with the practice leaders, partners, and core team
members to develop and implement strategic M&BD plans and
budgets, setting long and short-term goals, proactively reporting
on progress.
- Delivering meaningful market, client, and competitive
intelligence, research, and analysis to support the planning
process and other M&BD initiatives.
- Driving use of best practices, business cases, and KPIs to
justify marketing investment in alignment with practice and firm
strategic and achieve greater cost efficiency.
- INTERNAL COMMUNICATION & KNOWLEDGE SHARING
- Facilitating and participating in regular meetings of practice
teams and their relevant sub-groups.
- Working with the leads of the LAE Americas practice to ensure
that there is an efficient framework for internal reporting and
communication of M&BD activities and successes, including the
provision of information for wider management reporting;
- Ensuring there is a structured approach in place for
maintaining up-to-date M&BD information and knowledge, such as
credentials and pitches. This includes gathering and maintaining
information on practice experience for inclusion in marketing
collateral across practices and sectors.
- Working with the partners to promote cross selling and
spotlight practice capabilities across the firm, through
presentations, practice and other internal newsletters and
developing the practice intranet sites.
- Liaising with other M&BD managers and colleagues across the
M&BD team to ensure communication of best practice in areas
such as new business pitches, business generation, thought
leadership, and client care.
- WIDER MARKETING & BUSINESS DEVELOPMENT PROJECTS
- Managing and contributing to wider M&BD projects, including
Global LAE practice group projects, as required.
- Specific duties or responsibilities may be reviewed from time
to time to reflect changes in personnel and management structure,
staff location, and services.
- All members of the firm are encouraged to participate in our
Responsible Business program and support the firm's diversity,
equity, and inclusion programs. QUALIFICATIONS
- Ten (10)+ years of relevant experience in the legal or other
professional services industry. Familiarity with litigation
strongly preferred.
- Bachelor's degree required; master's degree preferred.
- Ability to think strategically, creatively, broadly, and
resourcefully and demonstrate a high level of initiative.
- High level of emotional intelligence with an ability to adapt
quickly, diplomatically and resiliently to different situations and
personalities.
- Strong organizational and program management skills with
impeccable judgment to ensure quality and on-time delivery of
programs while reconciling competing priorities.
- Track record of success working in cross-functional teams, in a
collaborative, professional environment and leading without
positional authority.
- Ability to inspire and guide a high level of performance and
engagement among direct reports, lawyers, and business team
colleagues.
- Strong people development and management skills with a history
of cultivating high performing teams of at least 4 FTE in a
geographically dispersed setting.
- Commitment to continuous improvement and ability to receive,
apply, and impart constructive feedback.
- Excellent writing, speaking, and presentation skills and an
exacting attention to detail in all work product.
- Excellent analytical, critical thinking and research
skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint);
knowledge of CRM systems. HOURS Core hours are Monday through
Friday, 9:00 a.m. to 6:00 p.m., including one hour for lunch. Must
be flexible to work additional days/hours.This job description sets
forth the authorities and responsibilities of this position and may
be changed from time to time as shall be determined. - Hogan
Lovells is an Equal Opportunity Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, pregnancy, age, national origin, disability,
sexual orientation, gender identity or expression, marital status,
genetic information or protected Veteran status. About UsWelcome to
a bold new way of working. Colleagues building new levels of
confidence. Clients finding new levels of trust. Straight talking,
outward-looking, practical, and personal. We're certain you've
never experienced collaboration like this before. But then, you've
never worked at a firm like Hogan Lovells either. -Ready to
experience our firm's dynamic for yourself? Whatever your
ambitions, whatever your skills, you'll find current opportunities
to suit you here. Hogan Lovells is an International Law firm with
offices in several countries. Therefore, while applying or looking
for a job, you may see terms, labels or even screens which are not
fully applicable to your individual situation or the local legal
framework. The system uses standard terminology that applies
irrespective of whether you are/will be an employee, partner or
self-employed.
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Keywords: Hogan Lovells, Arlington , Director of Marketing & Business Development, Executive , Washington, Virginia
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