Senior Manager, Email Marketing Programs
Company: Astound Broadband powered by RCN
Location: Falls Church
Posted on: May 6, 2024
Job Description:
Astound Broadband, the sixth-largest telecommunications provider
in the United States, is a leading supplier of cutting-edge
technology and communications services-and applicants like you make
it all possible. To develop your career, we provide one-on-one
training and coaching, a supportive work environment and the
opportunity to represent a superior telecommunications company.
Guided by our cultural values, we recognize that our work can't be
done well without a team that fully reflects our customers and
communities. Diversity, Equity & Inclusion (DEI) are more than a
goal for Astound. DEI is a responsibility and a commitment we
invest in every day because we understand that a diverse workforce
and culture that is truly inclusive, where our team members feel
heard, valued, respected, and encouraged to reach their full
potential, leads to more engaged employees, creates more effective
teams and fosters greater innovation and creativity. Additionally,
we offer a robust benefits package, including rewards, recognition
and employee discounts to ensure your continued success. With us,
you'll stay empowered to do your best work by creating astounding
possibilities for local communities and beyond. Position Overview:
The Sr. Manager, Email Marketing Programs will manage the Email
Marketing projects/programs on a national level, focusing on
strategic and tactical execution of new automated programs for
residential, small business and enterprise brands - from ideation
to devising complete Project Management plans, timelines, and work
assignments, to a successful, on-time launch. This position will
report directly to the Sr. Director, Digital Marketing. As a member
of the Digital Marketing team, this role will work with the greater
Corporate marketing, Local marketing, and cross-departmental teams
to: deliver enterprise-level marketing programs, liaise with the
Omni-Channel Digital and Retentions Teams, run analytics and
reporting to deliver program insights, innovation, and provide a
strong omni-channel alignment. The ideal candidate will have proven
experience in managing an Email Marketing team with hands-on
experience in Marketing Automation, Personalization, and Data
integrations. Where you will work:
- This position will be based in Astound's Falls Church, VA
office. A Day in the Life of the Senior Manager, Email Marketing
Programs:
- Manage and evolve the Email Marketing Programs on an enterprise
level via standardization and stronger data integrations, focusing
on strategic and tactical execution of new automated programs -
from ideation to devising complete Project Management plans,
timelines, and work assignments, to a successful, on-time
launches.
- Develop and launch a Customer TouchPoints Program for business
customers while working closely with the B2B Marketing team.
- Take in and understand the business sales funnel, support Sales
Reps, and build automated lead nurture, acquisition and retention
programs. Align on best practices from residential builds into
Business program.
- Collaborate closely with the Omni-Channel Digital and Customer
Retention teams to deliver email marketing automation and holistic
program engineering.
- Build dashboards in Google Looker Studio/Tableau, to review and
understand programs performance; propose program optimizations,
testing and foster innovation and Best Practices in everyday
work.
- Support special projects and local email marketing
initiatives.
- Provide support in contract negotiations with new vendors as
needed, as well as help with invoices and budgeting with fiscal
responsibility while driving innovation.
- Lead and mentor a team of email marketers, while delivering
large-scale projects and seamless holistic marketing
campaigns.
- Hire staff, manage training and development plans for direct
reports, and perform yearly employee progress reviews.
- Based on data and industry's best practices and benchmarks,
educate and recommend optimal solutions to stakeholders, as well as
challenge status quo.
- Stay current with email best practices, strategies, and
industry standards. Ensure email compliance and spam regulation
(CAN-SPAM, CCPA).
- Other duties as assigned. What You Bring to the Table:
- 5-7+ years in Email Marketing with hands-on experience in
Marketing Automation, Personalization, and Data Integrations,
delivering complex omni-channel marketing programs for a national
brand.
- 5+ years of general Digital Marketing experience at a medium-to
large national brand in an Email Marketing - specific role with a
proven record of accomplishment/success.
- 3+ years of experience leading an Email Marketing team:
managing direct reports, mentoring and coaching them on email
marketing best practices and platforms.
- Demonstrated experience of email marketing and marketing
automation platforms such as Eloqua, Responsys, Validity, Litmus,
etc.
- Experience with customer lifecycle development/management (CLM)
and DX.
- Experience with Statistics and Data-Visualization Software
(Tableau, Looker Studio, and GA4) preferred.
- Strong knowledge of database architecture, database management,
data integration, SQL, and/or similar queries for segmentation and
data analysis.
- Strong analytical and problem solving skills, the ability to
identify areas of improvement, proactively propose system, and
process improvements.
- Demonstrated ability to lead teams in highly fluid, fast-paced
environments; leading with positive and entrepreneurial
spirit.
- Proven leadership and organizational skills. Must be
comfortable with executive level communications/presentation
ability.
- Excellent project management, time management, and written and
verbal communication skills.
- Experience in Telecommunications, Mobile or other
Technology-related Industries is preferred. Education:
- Bachelor's degree in Marketing or related field (e.g., Digital
Marketing, Computer Science, and Business).
- MBA, advanced degree or PMI certification is preferred. We're
Proud to Offer a Comprehensive Benefits Package Including:
- 401k retirement plan, with employer match
- Insurance options including: medical, dental, vision, life and
STD insurance
- Paid Time Off/Vacation: Starting at 80 hours per year, and
increases based on tenure with the organization
- Floating Holiday: 40 hours per year
- Paid Holidays: 7 days per year
- Paid Sick Leave: Astound allows a number of paid sick hours per
calendar year and varies based on state and/or local laws
- Tuition reimbursement program
- Employee discount program Benefits listed above are for regular
full-time positions Company Mission: Take Care of our CustomersTake
Care of Each OtherDo What We Say We Are Going To DoHave Fun! EEO
Statement Astound Broadband is proud to be an Equal Opportunity
Employer and we are dedicated to cultivating a diverse, equitable
and inclusive workplace where employees feel valued, respected and
empowered. Discrimination of any kind has no place here. We are
dedicated to providing equal opportunities for all employees and
applicants, regardless of race, color, religion, sex, pregnancy,
national origin, age, physical and mental disability, marital
status, sexual orientation, gender identity or expression, genetic
information, military, veteran status, and any other characteristic
protected by applicable law. We strive to create a culture that
celebrates our differences and promotes fairness and inclusivity in
all aspects of our business. CCPA Employee Privacy Policy (For
California Candidates Only): Equal Opportunity Employer/Protected
Veterans/Individuals with DisabilitiesThe contractor will not
discharge or in any other manner discriminate against employees or
applicants because they have inquired about, discussed, or
disclosed their own pay or the pay of another employee or
applicant. However, employees who have access to the compensation
information of other employees or applicants as a part of their
essential job functions cannot disclose the pay of other employees
or applicants to individuals who do not otherwise have access to
compensation information, unless the disclosure is (a) in response
to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Astound Broadband powered by RCN, Arlington , Senior Manager, Email Marketing Programs, Advertising , Falls Church, Virginia
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